Display Advertising: from direct buys to real-time bidding
Explore the transformation of display advertising, from early direct sales to complex real-time auctions and exchanges.
Display News
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Amazon DSP expands conversion modeling to account for off-Amazon campaign results
Amazon DSP's modeled attribution helps advertisers track and evaluate the complete impact of their advertising investments across various supply sources, including anonymous inventory.
DV360: Flight ASAP pacing to be removed in November 2024
Flight ASAP pacing to be removed at the insertion order level in November 2024.
Google introduces Partnership Ads
New advertising format enables brands to leverage creator content across marketing campaigns.
Taboola expands AI-powered bidding tool to all advertisers, boosting conversions
Taboola's Maximize Conversions AI bidding tech now available to all advertisers, driving increased conversions and adoption.
Google's strategic moves contributed to MySpace's downfall, former CEO claims
Former MySpace CEO alleges Google's monopolistic practices led to the social network's decline.