Google's Business Operations Verification: What it is and how to complete it
Learn about Google's new Business Operations Verification process for advertisers and how to navigate it successfully.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google introduces new 2.5% surcharge for ads served in Canada starting October
Google announces a 2.5% Canada DST Fee for ads served in Canada, effective October 1, 2024, to comply with digital services tax legislation.
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Outbrain to acquire Teads, creating a major advertising platform
Outbrain's $1 billion acquisition of Teads aims to deliver full-funnel marketing outcomes across digital channels.
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Equativ and Illuma join forces to enhance AI-powered contextual advertising
Partnership aims to boost campaign performance and accuracy using advanced AI and content categorization technologies.
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Google Ads expands AI Tools and Reporting Features across campaign types
Google introduces asset generation for App and Display campaigns, enhances image editing, and improves Performance Max reporting.
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Google integrates Merchant Center Feeds with AI Image Editor
New Google Ads feature allows advertisers to import and edit product images from Merchant Center, streamlining ad creation.
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France to allow government-promoted addiction services ads on Google
Google updates Healthcare and Medicines Policy, permitting French government entities to advertise addiction recovery services.
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Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
Taboola introduces Taboola for Audience, an AI-driven platform helping publishers navigate traffic challenges from search and social media changes.
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Location-based advertising: revolutionizing digital marketing strategies
Exploring the rise of location-based advertising and its impact on consumer engagement and business growth.
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Microsoft Advertising unveils Brand Lists for Performance Max Campaigns
New feature allows advertisers to control ad visibility and brand associations in Performance Max campaigns on Microsoft Advertising.
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Performance Max first results on Microsoft Advertising
Microsoft Advertising's Performance Max shows promise for reducing campaign costs and boosting conversions, with new features offering more campaign control.
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Comscore and Anzu partner to improve measurement of In-Game advertising
Comscore partners with Anzu to improve measurement of in-game advertising campaigns using Comscore Campaign Ratings (CCR).
