DOOH

DPAA announced this week that MFour Mobile Research has joined the association.

VIOOH is being launched in the UK and in the US, the company announced. VIOOH is a platform for automated OOH and programmatic digital OOH transactions.

HERE Technologies has joined DPAA as member this month, Digital Place Based Advertising Association (DPAA) announced. "HERE has developed some tremendous location and mapping technology that has great value to the digital out-of-home industry. We welcome them as members and look forward to helping them immerse themselves in the

Simpli.fi, MediaMath and Adomni joined DPAA as members last month. Digital Place Based Advertising Association (DPAA) is a global organization for everything digital out-of-home. "We see numerous benefits to joining DPAA, including lead generation and networking, as well as access to events, best practices case studies and research.

Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.

IAB launched last month a metrics glossary for Out-Of-Home OOH. The glossary is vivided into 5 key sections: Impressions Overview; Common DOOH Terms; Creative Specification Nomenclature; Audience Targeting Terms and Performance Measurement Terms. IAB says the metrics glossary was made with the purpose of "making it efficient for agencies