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Connected TV   -   Apr 09, 2018 IAB launches guidelines for identifiers on OTT; in public comment until May 3

The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA). According to IAB, the guidelines are available

by Luis Rijo
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