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How To

A collection of 38 posts

How to index App content on Google Search?

Since May 2016, Google has in place a feature called Firebase App Indexing that allows app publishers seeing the App content indexed by Google Search. Until this month, there was also a feature on Google Webmasters Search Console that did exactly the same but was discontinued to avoid duplication. How

LinkedIn launches Native with the LinkedIn Audience Network

LinkedIn announced yesterday the creation of the LinkedIn Audience Network, a new advertising product that combines the audiences from LinkedIn with native ads outside the LinkedIn web pages. See here how to start testing. Basically, you just need a credit card and a Linkedin Company Page. Ads First Step is

LinkedIn joins Native with the LinkedIn Audience Network

LinkedIn announced yesterday the creation of the LinkedIn Audience Network, a new advertising product that combines the audiences from LinkedIn with native ads outside the LinkedIn web pages. See here how to start testing. Basically, you just need a credit card and a Linkedin Company Page. Ads First Step is

Guide on how to create a LinkedIn Audience

LinkedIn Audiences allow the creation of an audience on LinkedIn based on your website visits. Then It is possible to retarget your users, using this as target on LinkedIn Inventory and on LinkedIn Audience Network, a native advertising network. To create an audience, first, you go to the LinkedIn Campaign

Worried about Brand Safety on Youtube? Know the Standard Content Filters

There are 2 ways of buying ads on Youtube, one is via Adwords and the other is via Doubleclick Bid Manager (a layout on top of Adwords). This year, many ads were shown on unappropriated content for the majority of the Advertisers; after complaining and some boycott, Google introduced Brand

How to do impactful ads that users remember?

Called Banner Blindness... means 60% of consumers don't remember the last ad they saw. Infolinks did a study where 60% of the users don't remember the last ad they saw, but curiously, if you show the ad again, 75% will remember to see the ad online.

PPC Tracker

How to do the PPC tracking? PPC Tracker is the way you can evaluate the performance of the pay per click campaign. There are many solutions to track the clicks, via click trackers. You can use: Affiliation Software With the Affiliation Software, you can create offers and partners, and track

Header Bidding: Difference between Client-Side and Server to Server

If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it, or a hybrid solution. There is the Client-Side Header Bidding where the auction happens on the user's browser and the S2S Header Bidding

What does a good DSP look like? And how to choose?

If you have to decide for one DSP only, what DSP will you choose? We try to help you, but at the end, the decision is on your side. There are many factors that you should have in consideration to justify your choice, and we pointed some here: Access to

Programmatic Open RTB: What are the differences?

There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc. Second way of buying is via a PMP (Private Market Place); and here we can divide the type of buying in two: a Private Auction where the

How to boost APP Installs with native? Is ALL about the ad optimisation

Taboola, one of the most important Native Ad companies in the ad market, just published a paper on how to optimize the App Download Creatives. The ad network Taboola has integration with MMP´s (Mobile Measurement Partners), like Tune, Kochava, AppsFlyer and Adjust, which allow advertisers to measure the App

UTM tagging best practices on Google Analytics

Having a good setup on Google Analytics is very important, as you will be able to identifiy the results of your marketing activities per campaign, ad, audience, and tactics. Google Analytics allow the customization of 5 dimensions on the UTM tagging. The dimensions used on UTM tagging are the source;

How to avoid common mistakes in UTM tagging

See here the mistakes to avoid when you are creating a naming convention for your marketing UTM tagging: No Tagging Very often advertisers don't use any specific UTMs on tagging their marketing campaigns. Although they have implemented a solution like Google Analytics on their pages, many times, the