Invalid Impressions
Invalid impressions are the impressions bought in real time by the DSP, but invalidated after, because they were not under ...
Tag: Impressions
Billable impressions
Some DSP´s show the number of billable impressions. In DBM, for example, "the number of impressions that reached the intended ...
Impressions
Impressions are the number of times an ad was displayed. Impressions refer to the number of times an ad (or ...