All posts tagged "Impressions"

Glossary

Invalid Impressions

Invalid impressions are the impressions bought in real time by the DSP, but invalidated after, because...

Glossary

Billable impressions

Some DSP´s show the number of billable impressions. In DBM, for example, “the number of impressions...

Glossary

Impressions

Impressions are the number of times an ad was displayed. Impressions refer to the number of...