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All posts tagged "Impressions"

  • Glossary

    Invalid Impressions

    By December 24, 2017

    Invalid impressions are the impressions bought in real time by the DSP, but invalidated after, because...

  • Glossary

    Billable impressions

    By December 24, 2017

    Some DSP´s show the number of billable impressions. In DBM, for example, “the number of impressions...

  • Glossary

    Impressions

    By December 24, 2017

    Impressions are the number of times an ad was displayed. Impressions refer to the number of...

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