Marketing News

The current Google´s EU user consent policy has less than 900 characters and in bold we can read that publishers need to "obtain consent to, any data collection, sharing and usage" and "consents to, the storing and accessing of cookies." The new Google´s EU

Google today announced changes to comply with GDPR. For Publishers, Google will introduce controller-controller terms for DFP and AdX. The controller-controller terms will come first to DFP and AdX and "by May 25, 2018, Google will also introduce new terms for AdSense and AdMob for customers who have online

thisisyourdigitallife was the app that allowed Aleksandr Kogan, a psychology professor at University of Cambridge, to download data from 270,000 people on Facebook. The app gave Kogan permission to access information from the users’ accounts, as well as information about their friends. There was no data breach or data

Google is mapping visually the world offering services like Street View on Google Maps and now Lens on Google Photos. This month, Google released a dataset with more than 30 thousand landmarks, with more than 2 million images. According to André Araujo and Tobias Weyand, Software Engineers at Google Research,

Adobe introduced this month a new Adobe Advertising Cloud Search with easy-to-use workflows. Adobe Advertising Cloud Search is simplifying the process of using audience targeting in search marketing. According to Adobe, the offering is designed to save advertisers time and increase ROI. The advancements bring AI and machine. Adobe Sensei,

Google released today Google Lens on iOS, making available the discovery functionality on the Google Photos App. "Starting today and rolling out over the next week, those of you on iOS can try the preview of Google Lens to quickly take action from a photo or discover more about

The wearables operating system (OS) of Google changed the name this week. Before called Android Wear is now Wear OS by Google. According to Dennis Troper, Director of Product Management at Wear OS by Google, Wear OS is present in more than 50 watches, helping users to manage fitness, connect

Google has the plan to launch Google Surveys in more 50 countries. At the moment, Google Surveys is working on Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, Spain, United Kingdom, and United States. Michael Cumberbatch, Product Manager at Google Surveys, wrote a post about the new launch, but