Marketing News

Eu User Consent integrated in the DFP API, on the v201805

Google released a new version of the DFP API in May 15, but a new update was announced yesterday for the same version. "Publishers using v201805 of the DFP API can now limit which line items are shown to users in the European Economic Area (EEA) by setting the

Marketing News

WPP creates a new Team Unilever model to provide specialist expertise

In Singapore, Unilever and WPP have launched a first-of-its-kind on-site collaboration with Unilever Foundry and its startup community. According to WPP, the initiative sees the creation of a flexible new Team Unilever model, with specialist expertise from various WPP agencies coming together under one roof at Unilever Foundry’s LEVEL3

Marketing News

NPR & GDPR: Users that decline cookies sent to a plain text website

NPR, the National Public Radio of the United States of America started to display their consent tool to comply with GDPR, the General Data Protection Regulation. Users that decline cookies are sent to a text plain website. Users on Twitter are saying we are back on the 90s with GDPR.

Marketing News

Google's GDPR Consent Tool is still on beta and tomorrow is the first GDPR day

Google bought Doubleclick around 10 years ago, and since then, Doubleclick is the foundation of the online advertising. Even Twitter is using Doubleclick for tracking. Google provides tools for tracking (Google Tag Manager), measuring (Google Analytics), audience (Adwords, DBM, DCM), advertising services (for advertisers) and monetisation (for publishers, with Adsense,

Marketing News

IAB Tech Lab proposes a transparency framework on the opaque data marketplace

The IAB Technology Laboratory today announced the release of Data Transparency Framework 1.0 that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising. According to IAB, the Data Transparency Framework 1.0, available for public comment until July 16, will introduce ID-level transparency

Marketing News

Adobe data export controls in Audience Manager patented

Adobe yesterday announced that has received a patent for the data export controls in Audience Manager. Data Export Controls prevent data management platforms (DMP) users from sending audience data to destinations when this action violates data privacy or data use agreements. It’s a feature that is available to Audience

Marketing News

Jacqueline Berg hired by OpenX to lead North America publisher partnerships

OpenX yesterday announced a new hire. Jacqueline Berg joined the company as SVP of publisher development leading North American publisher partnerships. According to OpenX, Jacqueline comes to OpenX with over 20 years of experience of enterprise sales in digital advertising, previously serving as head of publisher platform strategy at Google

Marketing News

White Label, a digital performance agency in Chile, was bought by Dentsu

Dentsu announced last month the acquisition of White Label MKT SpA, a digital performance agency in Chile. White Label is headquartered in Santiago, was founded in January, 2012, and has 30 employees. White Label was founded in 2012 by Alejandro García who has focused on building the agency's

Marketing News

v201805 of the DFP API brings support for interstitial and native AdUnits.

Google announced a new update of the DFP API, now v201805, available since May 15. According to Google, this release on Doubleclick For Publishers brings several new features for DFP Video advertising services, including: * A new service for DAI authentication and support for CdnConfigurationService actions. * Interstitial and native AdUnits are

Marketing News

Twitter is killing Twitter for Roku, Twitter for Android TV and Twitter for Xbox

Twitter today announced that "on thursday, May 24, Twitter for Roku, Twitter for Android TV and Twitter for Xbox will no longer be available." Twitter on Xbox allowed users to live stream sports, entertainment, and news for free on your big screen, optimised in full HD with curated

Marketing News

Adobe expands the integration between Adobe Analytics and Paid Search

Adobe this month announced the integration between Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. The metrics impressions, clicks, cost, average position, quality score from search are now visible directly on Adobe Analytics. This will give advertisers an holistic view of search performance that ultimately

Marketing News

Adobe acquires eCommerce Platform Magento for $1.68 billion

Adobe today announced it has entered into an agreement to acquire Magento Commerce for $1.68 billion. Adobe says the addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally.

Marketing News

Simpli.fi recognized by the Local Search Association (LSA) for use of location data

Simpli.fi has been recognized by the Local Search Association as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its Geo-Fencing product suite. The award was bestowed at LSA’s LSA18 Conference in Chicago on May 1. The Local

Marketing News

New Smart Compose in Gmail helps users composing messages

This month, Google introduced a new feature called Smart Compose that helps users draft emails from scratch, faster. Smart Compose is powered by artificial intelligence. To be able to help users to compose messages — whether users are responding to an incoming email or drafting a new one from scratch -

Marketing News

Adva Levin won the first Alexa Kids Skills Challenge and she is not a developer

Levin’s Alexa skill Kids Court won the $20,000 Grand Prize, plus a $5,000 Finalist Prize, in the Alexa Skills Challenge: Kids. And Adva Levin is not a developer. “I'm a content writer and a designer, not a developer,” says Levin. “I knew I wanted to

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Adobe creates a starter plan for Adobe XD and is for free

Adobe this month announced a free offering of the all-in-one UX/UI design platform. It is called CC Starter plan and includes Adobe XD for Mac and Windows, mobile apps for iOS and Android, and services to empower users to design, prototype and share user experiences with colleagues. “UX design

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Oath launches Flurry Push, a tool for push notifications in-App

Oath launched this month a new feature on Flurry SDK that allows app owners to send push notifications to its users. Flurry has now two features: analytics and push notifications, and both are integrated. According to Oath, Flurry Push was launched after tests on Pacer Health. Pacer Health was using

Audio

Triton integrates IQM in the audio advertising marketplace

Triton announced this month the integration with IQM, a data solutions provider specialising in ‘voter matching’ for progressive politicians and causes. A DSP for politics and causes, that now has the Triton's audio advertising marketplace a2x available. According to Triton, buyers using IQM platform will be able to

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Facebook limits exclusion ad targeting prohibiting wrongful discrimination

Last month, Facebook announced that has limited the exclusion ad targeting feature to comply with Facebook's anti-discrimination policy, and with applicable anti-discrimination law. Facebook "heard concerns about potential abuse, particularly about the feature that lets advertisers exclude people from their ads." The abuse cases happened often

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Chrome will mark all HTTP sites as “not secure”, already in July

The date is coming: where all the websites that are not using https:// will be marked as "not secure." According to Emily Schechter, Chrome Security Product Manager at Google, the new policy will be introduced in Chrome V68, beginning in July 2018. "Chrome’s new interface will

Marketing News

Parallel tracking required for all AdWords accounts, starting October 30, 2018

Last year, Google announced that in 2018, parallel tracking was being introduced on Google Adwords. This month, Google announced that parallel tracking will be required for all AdWords accounts, starting on October 30, 2018. The parallel tracking will have the click tracker running in the background, and not in the

Marketing News

Bing is disallowing cryptocurrency ads at the same time as Adwords

Melissa Alsoszatai-Petheo, Advertiser Policy Manager at Bing, announced that cryptocurrency, cryptocurrency related products, and un-regulated binary options, will be banned on Bing Ads in June, with the "enforcement rolling out in late June to early July." "We are always evaluating our policies to ensure a safe and

Marketing News

Bing updates automated Imports from Adwords

This month, Bing updated the automated imports from AdWords, allowing advertisers to increase the number of items that they can import. Gender and age targeting, as negative keywords are also now possible to import from AdWords into Bing. On Bing automated imports there is also advanced options now available. These

Audio

Grapeshot is now supporting video and audio

Grapeshot yesterday announced a new solution for bringing brand safety and contextual targeting to digital video and audio. Grapeshot says that this "an industry first." Grapeshot is a contextual solution, acquired recently by Oracle, and is integrated within most DSPs. Grapeshot’s new video/audio context solution features

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Amazon and Google in collision over Youtube, Amazon Retail and now Shopping Ads

The competition between Amazon and Google is escalating with disputes and is similar to the Google-Microsoft ecosystem war. Google war with Microsoft with android. Now the war is Google-Amazon and the last move come from Amazon: pausing all ads on Google Shopping. Back to last year, Google pulled YouTube out