Marketing News

Microsoft today announced that InMobi will move to Microsoft Azure as its preferred cloud provider and "will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way marketers are looking at their advertising and marketing strategies in an always-connected world." On the picture, Satya Nadella, CEO

The IAB Tech Lab this month released VAST 4.1 for public comment, featuring advancements to the digital video ad serving template. Critical Updates to the Digital Video Ad Serving Template Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising. “As

IAB this month launched a new guide with the best practices for MRAID 3.0. MRAID is the Mobile Rich Media Ad Interface Definitions, the standard API for mobile rich media ads that run in mobile apps. MRAID 3.0 supports viewability, audibility measurement, location, pre-loading, exit mechanism and vpaid

Bing last week launched new intelligent visual search capabilities: now users can search the web using the camera. Bing says that "these new visual search capabilities are available right now in the US on the Bing app for iOS and Android, and for Microsoft Launcher (Android only). They’ll

Admiral Consent Management Platform (CMP) is being made available for all publishers, Admiral announced today. Previously, Admiral CMP was available only for selected publishers and networks. According to Admiral, the CMP is "designed to help publishers achieve GDPR compliance, protect visitor privacy and integrate seamlessly with the company’s

Reddit rolled out native video ads to all platforms starting this week. Video ads are available on a cost per view (CPV) basis. According to Reddit, video ads are displayed in the "redesign’s expanded card view format, which makes them better looking and more engaging." Reddit says

This week, Google launched a Creative Suite on AdWords, for YouTube campaigns, to help advertisers to tell stories on YouTube, test creative variations and measure creative impact. Here the new features on AdWords: Audience insights on Reporting According to Google, the creative suite on YouTube "brings audience segmentation to

ZenoRadio this week announced the acquisition of AudioNow and the rebranding to Zeno Media. In addition to doubling the number of Zeno Media’s listeners and clients, the purchase included personnel team members in sales, operations and an app development team in Romania. The company is now reaching 6 million