Marketing News

Prebid.js, the free and open source header bidding, was updated today, with the release 1.0, which brings the following improvements: Universal ad unit type support for native, video, and banner; Faster performance due to using fewer JS libraries and simplifying adapter code; Module integrations that support things like:

A recent study, conducted in partnership with 16 leading programmatic publishers across 26 domains, found massive volumes of counterfeit inventory across display and video inventory globally. Looking at the total available inventory across all exchanges for the 26 domains, the study found video callouts were overstated by 57 times the

CallTrackingMetrics released this month an integration with Bing allowing marketers to capture call attribution data for Bing generated offline conversions. This announcement comes immediately after Bing’s new Offline Conversion Import capability also this month. As the first call tracking platform to support Bing Ads new Offline Conversion feature, CallTrackingMetrics

Oracle Data Management Platform (DMP) has been integrated with Bing Ads Custom Audiences. According to Bing, this allows advertisers to use their first-party data through the Oracle DMP to reach Bing users. This is only possible via the Custom Audiences, that are based on own customer data. CRM data can

This week, Google announced the globall roll out of product ratings on shopping ads. What are product ratings? Product ratings appear in the form of stars and review counts on Shopping ads. This 5-star rating system represents aggregated review data for the product, compiled from multiple sources including merchants, third-party

Google announced yesterday that the data for auction insights and impression share are now refreshed multiple times per day. Now, advertisers "can act faster on new opportunities" as the data is almost real time. Key Updates: * Most reports and metrics are continuously updated; * Auction insights, impression share, and

AppNexus published the whitepaper The Brand Safety Risk Behind Viral Content where elaborates that "viral content goes hand-in-hand with online advertising fraud." Viral Content (Fake News, hate speech, etc) surged on the web after the massification of Facebook, with an algorithm, often criticized to favor click-bait content. Viral

IDify has set its sights on solving what many believe is the most critical problem facing marketers today: bad data. It recently announced that it has tapped former Nielsen Executive Vice President Scott McKinley as CEO to lead it on its transformative journey. IDify has been investing in proprietary data