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Marketing News   -   May 21, 2018 Adva Levin won the first Alexa Kids Skills Challenge and she is not a developer

Levin’s Alexa skill Kids Court won the $20,000 Grand Prize, plus a $5,000 Finalist Prize, in the Alexa Skills Challenge: Kids. And Adva Levin is not a developer. “I'm a content writer and a designer, not a developer,” says Levin. “I knew I wanted to

by Luis Rijo
Marketing News   -   May 21, 2018 Adobe creates a starter plan for Adobe XD and is for free

Adobe this month announced a free offering of the all-in-one UX/UI design platform. It is called CC Starter plan and includes Adobe XD for Mac and Windows, mobile apps for iOS and Android, and services to empower users to design, prototype and share user experiences with colleagues. “UX design

by Luis Rijo
Marketing News   -   May 21, 2018 Oath launches Flurry Push, a tool for push notifications in-App

Oath launched this month a new feature on Flurry SDK that allows app owners to send push notifications to its users. Flurry has now two features: analytics and push notifications, and both are integrated. According to Oath, Flurry Push was launched after tests on Pacer Health. Pacer Health was using

by Luis Rijo
Marketing News   -   May 21, 2018 Triton integrates IQM in the audio advertising marketplace

Triton announced this month the integration with IQM, a data solutions provider specialising in ‘voter matching’ for progressive politicians and causes. A DSP for politics and causes, that now has the Triton's audio advertising marketplace a2x available. According to Triton, buyers using IQM platform will be able to

by Luis Rijo
Marketing News   -   May 19, 2018 Facebook limits exclusion ad targeting prohibiting wrongful discrimination

Last month, Facebook announced that has limited the exclusion ad targeting feature to comply with Facebook's anti-discrimination policy, and with applicable anti-discrimination law. Facebook "heard concerns about potential abuse, particularly about the feature that lets advertisers exclude people from their ads." The abuse cases happened often

by Luis Rijo
Marketing News   -   May 18, 2018 Chrome will mark all HTTP sites as “not secure”, already in July

The date is coming: where all the websites that are not using https:// will be marked as "not secure." According to Emily Schechter, Chrome Security Product Manager at Google, the new policy will be introduced in Chrome V68, beginning in July 2018. "Chrome’s new interface will

by Luis Rijo
Marketing News   -   May 18, 2018 Parallel tracking required for all AdWords accounts, starting October 30, 2018

Last year, Google announced that in 2018, parallel tracking was being introduced on Google Adwords. This month, Google announced that parallel tracking will be required for all AdWords accounts, starting on October 30, 2018. The parallel tracking will have the click tracker running in the background, and not in the

by Luis Rijo
Marketing News   -   May 17, 2018 Bing is disallowing cryptocurrency ads at the same time as Adwords

Melissa Alsoszatai-Petheo, Advertiser Policy Manager at Bing, announced that cryptocurrency, cryptocurrency related products, and un-regulated binary options, will be banned on Bing Ads in June, with the "enforcement rolling out in late June to early July." "We are always evaluating our policies to ensure a safe and

by Luis Rijo
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