Marketing News

Webinar: GDPR Transparency and Consent Framework by IAB Europe

IAB Europe is organizing 3 webinars about Transparency and Consent Framework on GDPR. The webinars will take place on March, 30, April, 6, and April 13, 2018. All at 6pm CEST. The objective of the GDPR webinar is to deep dive into the technical specifications of IAB Transparency and Consent

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GDPR: Google changes the consent policy in European Union

The current Google´s EU user consent policy has less than 900 characters and in bold we can read that publishers need to "obtain consent to, any data collection, sharing and usage" and "consents to, the storing and accessing of cookies." The new Google´s EU

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Google is changing the Ad and Analytics products to be compliant with GDPR

Google today announced changes to comply with GDPR. For Publishers, Google will introduce controller-controller terms for DFP and AdX. The controller-controller terms will come first to DFP and AdX and "by May 25, 2018, Google will also introduce new terms for AdSense and AdMob for customers who have online

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How Cambridge Analytica got access to personal data from Facebook?

thisisyourdigitallife was the app that allowed Aleksandr Kogan, a psychology professor at University of Cambridge, to download data from 270,000 people on Facebook. The app gave Kogan permission to access information from the users’ accounts, as well as information about their friends. There was no data breach or data

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Google released a dataset with more than 30 thousand Landmarks

Google is mapping visually the world offering services like Street View on Google Maps and now Lens on Google Photos. This month, Google released a dataset with more than 30 thousand landmarks, with more than 2 million images. According to André Araujo and Tobias Weyand, Software Engineers at Google Research,

Marketing News

Adobe Advertising Cloud Search has a new UI and is now powered by Sensei

Adobe introduced this month a new Adobe Advertising Cloud Search with easy-to-use workflows. Adobe Advertising Cloud Search is simplifying the process of using audience targeting in search marketing. According to Adobe, the offering is designed to save advertisers time and increase ROI. The advancements bring AI and machine. Adobe Sensei,

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Google Lens on iPhones and iPads since today

Google released today Google Lens on iOS, making available the discovery functionality on the Google Photos App. "Starting today and rolling out over the next week, those of you on iOS can try the preview of Google Lens to quickly take action from a photo or discover more about

Marketing News

Android Wear is now Wear OS by Google

The wearables operating system (OS) of Google changed the name this week. Before called Android Wear is now Wear OS by Google. According to Dennis Troper, Director of Product Management at Wear OS by Google, Wear OS is present in more than 50 watches, helping users to manage fitness, connect

Marketing News

Google plans to launch Google Surveys in more 50 countries

Google has the plan to launch Google Surveys in more 50 countries. At the moment, Google Surveys is working on Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, Spain, United Kingdom, and United States. Michael Cumberbatch, Product Manager at Google Surveys, wrote a post about the new launch, but

Marketing News

Europe will start to regulate aggregators on e-commerce, app stores, and search engine

According to a report from Reuters, the European Commission is preparing a draft to regulate the practices of online companies like Apple, Google, eBay, Bing, and Amazon, due to their power in the online market. The regulation will impact e-commerce, app stores, and search engines. These online aggregators will need

Marketing News

Spotify now available in Israel, Romania, South Africa and Vietnam

Spotify is available in more 4 countries since this week. The new countries are Israel, Romania, South Africa and Vietnam. “We’re really excited to bring Spotify to Israel, Romania, South Africa and Vietnam, connecting their rich music cultures with millions of artists and users across the world,” said Cecilia

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Adwords will start canceling accounts without spend on the last 15 months

Beginning March 26, 2018, once an AdWords account reaches 15 months without any spend, it will be canceled, Google announced this month. The reason is "to speed up the AdWords experience and help users stay within the manager account limits." After an account is canceled any unspent prepaid

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Jeff Galad joins Triton Digital as Publisher Development Manager in Canada

Triton Digital announced this week that Jeff Galad has joined as Publisher Development Manager. Galad, proficient in both English and French, will conduct sales, business development, and publisher relationship operations on behalf of Triton Digital in Toronto, Montreal, and other regions of Canada. According to Triton Digital, Galad brings an

Marketing News

oneAudience integrated in Adobe Audience Manager

oneAudience today announced an integration with Adobe Audience Manager, part of Adobe Analytics Cloud. “The combined power of oneAudience and Adobe Audience Manager enables marketers to gain additional mobile insights by layering together their data and our mobile-first audiences,” said Ari Saposh, VP of Data at oneAudience. “Our mobile-first collection

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IAS has available in-app pre-bid segments for viewability, brand safety, and fraud-free since yesterday

Integral Ad Science (IAS) yesterday announced the availability of in-app pre-bid segments that allow programmatic buyers to target mobile in-app inventory that "is brand safe, fraud-free, and expected to meet a given viewability goal." According to IAS, the mobile in-app pre-bid segments allow traders to define the content

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Smart: Malgorzata Kmieciak appointed as country manager for Central and Eastern Europe

This month, Smart has appointed Malgorzata Kmieciak as Country Manager of its business and sales operations in Central and Eastern Europe (CEE). Kmieciak joins Smart from Adform, where she was Sales Manager. Prior to that, she was in a similar role at Google. Kmieciak has over 10 years of sales

Marketing News

Bug affecting Doubleclick also affected Adwords

The bug that affected Doubleclick on Tuesday, mainly in Europe, also affected Adwords, Google confirmed today, after solving the issue: "the problem with AdWords should be resolved." According to Google the tags for tracking were loading slowly and some remarketing lists were not collecting data. Here the statement

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Cryptocurrencies banned from Adwords, starting in June 2018

Google announced this month that ads related to cryptocurrencies will be banned starting in June 2018. This ban will include ICO's (Initial Coin Offerings), cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice. The cryptocurrencies are not the only financial product that Google will restrict on Adwords. Binary options

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Bug affecting Doubleclick (DFP, DCM and DBM) cause ad impressions not being tracked or recorded

Yesterday, according to the Ads Status Dashboard, Google faced a bug on the buying side and seller side of programmatic, affecting DCM (Doubleclick Campaign Manager), DBM (Doubleclick Bid Manager), DFP (Doubleclick For Publishers) and DS (Doubleclick Search). The bug in Doubleclick was solved on the same day - March 13

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Improve Digital ready for header bidding and first price auctions "as of now"

Improve Digital, the Dutch SSP / Ad Exchange founded in 2008, today announced that is "ready for First-Price Auction!" Improve Digital says that "believes in the advantages of the first and second-price auctions and are committed to providing clear functionality for both auction types moving forward." Improve

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OpenX bans video ad units with the size 300×250 on open exchange

OpenX announced last week that is banning from its ad exchange a group of video ad formats, including the 300×250 — one of the most prolific video ad units, that rank among the worst offenders of providing bad ad environments for consumers and advertisers in the advertisement industry. In a

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Adwords: New metrics added to the reporting on click-to-message ads

Google announced two new dimensions on the Adwords Reporting for click-to-message ads. The message reporting is offering new performance insights including: Chat rate How often users start a conversation with you (“Chats”) after seeing your message extension (“Message impressions”). Chat start time The timestamp for when a user sends you

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Apple is buying Texture, launched in 2010: The netflix of magazines

Apple is acquiring Texture, the digital magazine subscription service by Next Issue Media LLC, which gives users unlimited access to their favorite titles for one monthly subscription fee. Since its launch, in 2010, Texture has become the leading multi-title subscription service giving users the ability to instantly access some of

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IAB Europe releases a draft of technical specifications for GDPR

IAB Europe released this month a technical specifications draft for its GDPR Transparency & Consent Framework for public comment. First announced in November 2017, the Framework is a cross-industry effort to help publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements (including consent where necessary) of

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Donorfy creates a GDPR Spotify playlist designed to aid Data Protection Officers (DPO) everywhere

Donorfy, the cloud-based fundraising CRM and donor management platform, has released a crowdsourced GDPR-themed playlist on Spotify, designed to aid data protection officers everywhere in their task to become GDPR compliant. The playlist includes songs like Private Number, Return to Sender, Eraser, That´s Not My Name, A Little Respect,