Marketing News

Adform yesterday announced the launch of a new self-service audience discovery on the Audience Marketplace. Advertisers will find an integrated way to navigate Data Providers and Audiences in a discovery-friendly format allowing discovery by data owner or by audience properties. Tabs for 1st, 2nd, and 3rd party data provide quick

Google today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360, on auction campaigns. The format is also being extended across YouTube and Google video partners. Before today the 15-second nonskippable YouTube ads were only available via reservation on offerings like

The native exchange Sharethrough has integrated The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk says this collaboration is an effort to improve the digital match rates outside of walled gardens in the digital advertising ecosystem. Adoption of the free unified ID solution allows

Google today announced that users have now the ability to download messages as .EML in Gmail.  This option is available by default in all G Suite editions, in a roll out that is taking place this week. According to Google, EML format is recognized by other email clients, allowing users

Codewise today announced that it has enhanced its Voluum ad tracking platform with an Anti-Fraud Kit. Codewise says that is the only advertising analytics platform that includes a comprehensive solution for detecting ad fraud. The Anti-Fraud Kit enables digital marketers and media-buying professionals to protect their advertising budgets from invalid

BigCommerce today announced the migration of its hosting infrastructure to Google Cloud Platform. More than 60,000 merchants are now using Google Cloud Platform via BigCommerce. BigCommerce says merchants that have been successfully migrated have seen, on average, an 81% improvement in connection times, which are now below 10 milliseconds,

Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations) today announced a multi-year partnership. All NBC and Telemundo owned stations will use Comscore's linear TV currency, as well as its local mobile and desktop insights to enhance the way the stations measure their performance to better

AdsWizz today announced its Digital Audio Expert Program for advertisers, with an expert program for publishers coming later this year. The certification program is available to agencies and trading desks worldwide. AdsWizz says that executives and managers nominate eligible team members, who are required to take a test to demonstrate