Marketing News

A collection of 615 posts

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The Search Monitor now monitors the share of voice on Amazon

The Search Monitor has added a new feature to its monitoring of Amazon.com’s search results: the ability to create share of voice trend charts. This addition lets advertisers benchmark visibility against competitors in Amazon search results. The Search Monitor says that competitive data on Google and other search

Marketing News

Cloudflare opens a new data center in Lagos

Cloudflare this week opened a new data center in Lagos, Nigeria, the most populous country in Africa. This is the one hundred fifty-fifth data center of Cloudflare. Cloudflare is seeing 4% to 7% increase in traffic month on month in Africa. Cloudflare says that has a secure facility in Lagos,

Marketing News

The Search Monitor builds integration with Tableau

The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API, the company announced last month. Customers of both The Search Monitor and Tableau can now use Tableau’s business intelligence platform to get insights from data gathered using The Search Monitor’s

Marketing News

Google rolls out globally a new hotel search experience

Google this week announced that is starting to roll out globally a new hotel experience. The new hotel search experience makes it easier for users to explore options and make decisions based on price, reviews, pictures, rating, and location. The launch of the new hotel search experience happens after Hotels

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Podcasts: Apple is the leader and Google has the growth potential

Anchor this month published the September stats of players used to listen podcasts. Apple player is driving more listening than all other players combined. Apple right now has a market share of 52%. The second player is Spotify with 19%. The third player (Stitcher) doesn't have more than

Marketing News

Sizmek upgrades over 30% of its clients to Sizmek Advertising Suite

Sizmek last week announced it has upgraded over 30% of its customers to the newly Sizmek Advertising Suite (SAS).

Marketing News

Ok Google: speak in Hindi

Since this week, Assistant on Google Home and Google Home Mini is now able to speak Hindi. For now, English and Hindi can't be used together. How to setup Hindi on Google Home? To set up the Assistant on Google Home in Hindi, users need to open the

Marketing News

Google introduces Kabaddi results in Search

Google this week introduced results for Kabaddi in Google Search in English, on mobile web, desktop, and on the Google Search app on Android and iOS.

Marketing News

Instagram Account and Advanced Facebook Page Analytics now available via Beta

Facebook this week announced a new beta for Instagram and Advanced Page Analytics.

Marketing News

Cision appoints CMO of The Trade Desk, Susan Vobejda, to the Board of Directors

Cision this week announced the appointment of Susan Vobejda to the Company's Board of Directors. Susan Vobejda currently serves as the Chief Marketing Officer (CMO) at The Trade Desk and was named this year one of Forbes Most Influential CMOs in the World. Cision says Susan Vobejda is

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Facebook launches an archive for political ads in Brazil, in the US and in the UK

Facebook last month launched a public archive for the ads from Brazil, the US and the UK, related to politics and issues of national importance.  The Facebook Ad Archive is available to anyone, even for non-Facebook users. Facebook says this report will help more easily find information such as the

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Netflix announces 5 new projects in German starting next year

Netflix announced the development and production of five new German projects launching on Netflix from 2019.

Marketing News

Marc Bignell joins GroupM as Global Head of Trading

GroupM last month announced Marc Bignell as Global Head of Trading. Marc Bignell is based in London and is reporting to Chief Investment Officer Nick Theakstone. “By a wide margin, GroupM remains the largest media investment group worldwide, so the opportunity to take a leadership role in its future success

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Amazon launches Alexa and Echo in Italy and Spain with a discount of 40%

Alexa and Echo are now available for Italy and Spain, Amazon announced. Developers around the world have already created skills and devices with Alexa built-in for Italian and Spanish customers. “Tens of millions of customers around the world are already using Alexa, and today we’re excited to introduce her

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Amazon Web Services is opening the first data center in Africa

The new AWS Africa (Cape Town) region will consist of three availability zones. Currently, AWS has 19 infrastructure regions worldwide.

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IAB Singapore is now IAB SEA+India

IAB Singapore is now IAB SEA+India, representing the local markets of Southeast Asia and India. IAB says this evolution follows a sevenfold growth in the last four years and strong demand from members. IAB SEA+India brings together publishers, agencies and platforms from Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam,

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New reCAPTCHA built by Google is less annoying

Google this week introduced a new version of reCAPTCHA, a new API that helps website owners detect abusive traffic on websites without user interaction.

Marketing News

BrightTALK is now a HubSpot Connect Partner

BrightTALK today announced that it has joined HubSpot as a Connect Partner with a certified integration. The new BrightTALK integration allows HubSpot's marketing automation capabilities to be used by marketers to capture information about how their webinars and online talks are being viewed and engaged with. Marketers on

Audio

Global buys leanStream in Canada

Global, the Media & Entertainment group, has acquired the digital audio sales division of Canadian based audio streaming solutions provider, leanStream. Global says this move brings DAX to Canada and gives Global an ad sales and ad tech footprint in the country. With the launch of DAX Canada, the platform&

Marketing News

Diana Littman joins Publicis as US CEO

Publicis Groupe today announced the appointment of Diana Littman as CEO, MSL US, reporting directly to Arthur Sadoun, Chairman, and CEO of Publicis Groupe. "Joining MSL, Publicis Groupe and Arthur on the journey to lead the industry at a time of mass marketing disruption and unprecedented change is uniquely

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Criteo acquires Manage, a US company with an app install advertising solution

Criteo says is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution.

Marketing News

3Q Digital wins Google Premier Partner "Video Innovation" award

3Q Digital, a digital marketing agency, has won the Google Premier Partner "Video Innovation" award. In winning the Video Innovation award in the Americas category, 3Q beat out 27 other agencies that applied. The award was based on the submission that best demonstrated expertise and innovation with Google

Marketing News

Quora has now CPM bidding in addition to CPC and CPA

Quora has now CPM bidding on Quora Ads platform. With CPM bidding, advertisers can now pay for impressions. Nikki Dahan, Product Designer at Quora says that CPM bid represents how much you are willing to pay to get 1000 ad impressions on Quora.

Marketing News

Google introduces a verification process for each website on AdSense

Google today announced that AdSense users will have to submit each website to a verification process which checks that the Adsense user owns the domain or have the ability to modify its content.

Marketing News

OneSignal launches Paid Plans and limits free service

OneSignal last month launched paid plans and introduced limits on the free service. Until today, free service was unlimited, but from now on, web push subscribers are limited to 30,000 users. OneSignal said today that on the free plan, data "data may be shared with advertising and research