Marketing News

Glassdoor this week launched websites for Singapore, Hong Kong, and New Zealand. Glassdoor is a platform that offers the latest jobs paired with employee-provided Reviews, ratings, and salaries. Glassdoor has approximately 62 million unique monthly visitors worldwide and has 18 localized sites. In Glassdoor, before applying for or accepting a

Amazon this month launched three new bidding strategies, bid multipliers, product targeting, and automatic targeting on Sponsored Products. Advertisers who would like to manage their own bids can choose the new “fixed bids” options, while advertisers focused on maximizing bid efficiency can choose from two new automated bidding strategies that

Vivaldi yesterday announced the acquisition of Gravity Thinking, a creative and digital agency based in London. Vivaldi says Gravity Thinking’s expertise in performance marketing will complement Vivaldi’s business and brand strategy, data analytics, creative, and technology capabilities. Founded in 2007, Gravity Thinking past and current clients include Hyundai,

Pandora yesterday introduced Voice Mode, a new, native smart assistant that allows listeners to control Pandora’s mobile app and enjoy new music discovery using simple voice commands. Since yesterday, Pandora is rolling out access to Voice Mode to select listeners on iOS and Android, with general availability for all

Google yesterday announced that is combining the power of BigQuery and Google Sheets to make possible employees outside of data analytics functions to run queries, like analyzing sales data. Google says the Sheets data connector for BigQuery will be generally available to G Suite Business, Enterprise, and Education customers in

Hogarth Worldwide, a WPP company, yesterday announced that it has established a new operation in Miami focused on the Latin American market, located at 601 Brickell Key Drive. Hogarth Miami will bridge its blue-chip clients in the United States and Latin America by offering efficiencies in marketing production, adaptation and

DBB Canada yesterday announced that Brent Choi is being named as the agency's CEO and CCO. DBB Canada says this reflects a leadership restructuring that introduces a new dual role at the company's helm, after current president and COO, Lance Saunders decided to leave the company

Supermetrics today announced the launch of Supermetrics for Excel, a new tool that automates marketing reports and dashboards in Microsoft Excel. Supermetrics for Excel helps marketers to make better data-driven decisions by collating data from over 50 marketing platforms and ad networks into Excel and visualizing the results for faster