Marketing News

LinkedIn Profile Targeting now available on Bing Search Ads

Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform. LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager

Marketing News

Google launches a Hangouts Meet add-in for Microsoft Outlook

Google this month launched a Hangouts Meet add-in for Microsoft Outlook to help Outlook users schedule Meet meetings. Only users with a G Suite account can use the Meet add-in for Outlook. According to Google, Hangouts Meet add-in for Microsoft Outlook enables users to create a new Meet video meeting

Marketing News

LinkedIn integrates Campaign Manager in Sponsored Content Ads

LinkedIn today announced the integration with Google Campaign Manager (formerly DoubleClick Campaign Manager), now part of Google Marketing Platform. The integration between LinkedIn and Campaign Manager (Google CM) will enable to see LinkedIn ad performance alongside the rest of the advertiser paid spend, and also get attribution for the LinkedIn

Marketing News

Telaria is now providing "TV Content Reporting" for digital publishers

Telaria today unveiled TV Content Reporting, a product that enables premium publishers to better understand how advertisers value their most desired inventory. Telaria says TV Content reporting is a new-to-market product and provides buyers TV-like buying opportunities. “With the amount of data available today in digital advertising, the information transferred

Marketing News

Ad fraud bot network was mimicking human behavior on android apps

According to Appsflyer, ad fraud affecting apps is estimated to be more than 800 million USD per quarter, around 10% of the marketing spend to drive app installs. BuzzFeed News just discovered this month an ad fraud network mainly affecting android apps. The apps and websites were mainly games, utilities,

Marketing News

Nielsen's National TV panel will have same-gender spouses and partners on reporting

Nielsen this week announced that it will expand its reporting capabilities to identify same-gender spouses and partners and their households on the demographic and household characteristics in Nielsen's National TV panel. Nielsen said is working closely with GLAAD to determine the best approaches for reflecting LGBTQ inclusion and

Marketing News

Know the different LinkedIn Dynamic Ads

Since September, LinkedIn Dynamic Ads are available in LinkedIn Campaign Manager. Dynamic Ads enables advertisers to customize the ad creative with the publicly available information from LinkedIn member profiles. LinkedIn members have the ability to opt out of allowing their profile information to be used to personalize ads. Types of

Marketing News

Smartly.io launches a creative studio service

Smartly.io has launched a Creative Studio, a new in-house team that leverages its global experience in performing creatives. Smartly.io creative experts design customizable templates and help customers tap into creative automation for more nimble campaign development, optimization, continuous testing, and iteration. Smartly.io's says they have

Marketing News

Native ads on Black Friday work, a campaign from ADYOULIKE

ADYOULIKE this week launched a Black Friday campaign targeting digital advertisers. The message on the campaign is that native advertising works, and it will work on the Black Friday. Dale Lovell, Chief Marketing & Partnerships Officer at ADYOULIKE ADYOULIKE says mobile made up 63% of all shopping visits in the

DOOH

Digital display manufacturer Esprit Digital Joins DPAA

DPAA this week announced that UK-based Esprit Digital has joined the global digital out-of-home marketing association. "DPAA has created a great community of companies involved in digital out-of-home media and we look forward to networking with them, so we can provide innovative solutions for challenging display environments. The first

Marketing News

Webinar: Adsense with 3 new webinars in 4Q

Adsense on Air is back on the 4th quarter. Google experts will provide tips and insights about the holiday season, the migration to https and the fight against ad fraud. The live streams will take place on Wednesday, October 31 17.00 GMT - Getting Ready for the holiday season

Marketing News

European Commission approves the acquisition of EMI Music Publishing by Sony

The European Commission has approved the acquisition of EMI Music Publishing by Sony Corporation of America. The Commission found the deal raises no competition concerns. The transaction was notified to the Commission on 21 September 2018. EMI Music Publishing ("EMI MP"), a music publishing company, is since 2012

Marketing News

Diagnosis tool of Google Ads now allows changes directly on the tool

Google today announced 2 updates on Ad Preview and Diagnosis tool of Google Ads. The first update allows advertisers to preview the ads filtering by the audience. The second change was on the Diagnosis tool, enabling advertisers to do changes directly on the tool. Previously to this update on the

Marketing News

Ad Preview on Google Ads now has a filter by audience

Google today introduced a new filter in Ad Preview and Diagnosis tool, enabling advertisers to preview their ad with a specific audience. Advertisers could use the Ad Preview and Diagnosis tool to preview ads by search term and filter by location, language, and device. Now the tool also has the

Audio

Triton acquired by Scripps for $150 million US dollars

Triton is being acquired by Scripps. The purchase price is $150 million and the transaction will be financed with cash on hand. Triton's 2018 revenue is projected to be approximately $40 million, with EBITDA projected in the mid-teen millions. Triton is one of the global leaders in digital

Marketing News

Dentsu acquires Namics, a digital agency in DACH

Dentsu Aegis Network this week announced that it has signed an agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. The acquisition is subject to approval from the German competition authority. Dentsu says Namics’ digital experience, creative and service design expertise complements Merkle’s customer

Connected TV

GroupM launches Finecast in Australia

GroupM last week announced the Australian launch of its new Addressable TV business, Finecast. On Finecast, advertisers can target viewers across multiple on-demand, set-top box and live streaming TV environments. According to GroupM, Australia is the second market launch for Finecast, following UK, launched a year ago. GroupM says Finecast

Marketing News

Amazon launches a new Kindle Paperwhite able to play audiobooks

Amazon this week launched a new version of the Kindle Paperwhite, featuring a thinner and lighter design, sleek flush-front display, and waterproofing so users can read anywhere. The new Kindle Paperwhite also comes with Audible so users can switch between reading to listening. The new Kindle Paperwhite will start shipping

Marketing News

Google releases Shopping Insights with 55,000 products

Google this week released a new version of the Shopping Insights tool, where advertisers can uncover which products and brands are popular, trending up or down, and how these insights vary by regions in the U.S. The new version of Shopping Insights includes data for more than 55,000

Marketing News

LivePerson integrated with AdLingo, the Conversational Display Ads

LivePerson this week announced an integration with the newly launched, AdLingo, a conversational marketing platform built within Area 120, Google's incubator for experimental projects. AdLingo's Conversational Display Ads are a new way for brands to connect with consumers digitally as they are browsing content across the

Marketing News

Webinar: Dynamic creative optimization and digital storytelling

On November 1, 2018, at 1:00 PM ET, Adobe & eMarketer are hosting a webinar about dynamic creative optimization and digital storytelling. The webinar is presented by Nicole Perrin, senior analyst at eMarketer, and by Gauri Bhat, Senior Product Marketing Manager for Adobe Advertising Cloud. Questions the webinar will

Marketing News

E-Books & Audiobooks for $13 a month in Scribd, now with The New York Times

Readers can now access unlimited books and audiobooks alongside digital access to The New York Times - all in one subscription - after Scribd joined forces this week with The New York Times. For $12.99/month, Scribd users have unlimited digital access to The New York Times award-winning journalism

Marketing News

European Commission approves GitHub acquisition by Microsoft

The European Commission today announced the approval of the acquisition of GitHub by Microsoft. The Commission found that the combination of Microsoft and GitHub would not raise competition concerns because the merged entity would continue to face significant competition from other players on both markets. The Commission also assessed whether

Marketing News

Conversational Display Ads now available on Google

AdLingo this week announced the launch of a new conversational marketing platform where advertisers will be able to place their conversational assistants inside interactive display ad units and reach their target audience at scale, using Google Display Network (GDN). AdLingo is a new platform built within Area 120, Google’s

Marketing News

Channels removed from YouTube Partner Program due to duplication

Google this month announced that is removing channels from the YouTube Partner Program (YPP) due to duplication. Channel owners are being notified with the duplicated content with "the opportunity to remove or update their content and reapply in 30 days." "The spirit of this YPP policy is