Marketing News

Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform. LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager

Google this month launched a Hangouts Meet add-in for Microsoft Outlook to help Outlook users schedule Meet meetings. Only users with a G Suite account can use the Meet add-in for Outlook. According to Google, Hangouts Meet add-in for Microsoft Outlook enables users to create a new Meet video meeting

LinkedIn today announced the integration with Google Campaign Manager (formerly DoubleClick Campaign Manager), now part of Google Marketing Platform. The integration between LinkedIn and Campaign Manager (Google CM) will enable to see LinkedIn ad performance alongside the rest of the advertiser paid spend, and also get attribution for the LinkedIn

Telaria today unveiled TV Content Reporting, a product that enables premium publishers to better understand how advertisers value their most desired inventory. Telaria says TV Content reporting is a new-to-market product and provides buyers TV-like buying opportunities. “With the amount of data available today in digital advertising, the information transferred

According to Appsflyer, ad fraud affecting apps is estimated to be more than 800 million USD per quarter, around 10% of the marketing spend to drive app installs. BuzzFeed News just discovered this month an ad fraud network mainly affecting android apps. The apps and websites were mainly games, utilities,

Nielsen this week announced that it will expand its reporting capabilities to identify same-gender spouses and partners and their households on the demographic and household characteristics in Nielsen's National TV panel. Nielsen said is working closely with GLAAD to determine the best approaches for reflecting LGBTQ inclusion and

Since September, LinkedIn Dynamic Ads are available in LinkedIn Campaign Manager. Dynamic Ads enables advertisers to customize the ad creative with the publicly available information from LinkedIn member profiles. LinkedIn members have the ability to opt out of allowing their profile information to be used to personalize ads. Types of

Smartly.io has launched a Creative Studio, a new in-house team that leverages its global experience in performing creatives. Smartly.io creative experts design customizable templates and help customers tap into creative automation for more nimble campaign development, optimization, continuous testing, and iteration. Smartly.io's says they have