Marketing News

Google Fonts catalog now includes Japanese web fonts, since September, 2018. Google says since shipping Korean in February, it has been working to optimize the font slicing system and extend it to support Japanese. The optimization efforts proved fruitful, as Korean users now transfer on average over 30% fewer bytes

Dentsu announced last month that has reached an agreement to acquire a 100% stake in Aaron Lloyd Group, a media agency specializing in the pharmaceutical category. According to Dentsu, pharmaceuticals is the largest sector in the Russian media market. Aaron Lloyd is comprised of Aaron Lloyd Media LLC, Media Health

GÜR - the Turkish platform for Trustworthy Digital Advertising founded by the Advertising Agencies Association, the Advertisers Association and IAB Turkey announced a collaboration with TAG to tackle criminal activity in the Turkish digital advertising market. At the launch meeting in Istanbul, Turkey, on Wednesday 26 September, Ahmet Pura, Chairman

Adobe Advertising Cloud announced a broad partnership with Flashtalking last month. The platforms will enable advertisers to analyze data on their own terms at a granular level, Adobe announced. According to Adobe, the partnership emerges in the wake of more restrictive data practices in the industry, offering an alternative to

Ansira Partners this month announced its acquisition of Defakto, a marketing technology agency that specializes in creating connected customer experiences that leverage the Adobe Experience Cloud. As an Adobe Solution Partner with over 200,000 hours of Adobe Experience Manager (AEM) expertise, Defakto has created a methodology that integrates Adobe-certified

Teads this month announced an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. According to Teads, The Economist is one of the most widely recognized and well-read current affairs publications in the world, reaching a unique audience of

Tru Optik and SpotX yesterday announced the capability for publishers to pre-segment and validate audience-based inventory at scale to create targeted OTT and CTV campaigns. Powered by Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences

Google end of August announced the restriction of ads to third-party technical support providers on Google Ads. The restriction is being applied globally after Google saw "a rise in misleading ad experiences stemming from third-party technical support providers." "For many years, we’ve consulted and worked with