Marketing News

OpenX last week announced that is taking a Board seat with IAB UK, the UK trade association for digital advertising. OpenX’s vice president of European partner services, Gavin Stirrat, will be representing the company on the IAB UK Board, joining over 20 other industry leaders including representatives from Google,

Tremor Video DSP last week announced the appointment of Tal Mor as the company’s new chief technology officer (CTO). Tremor says Mor’s addition reinforces the company’s commitment to providing its advertising clients with innovative technology and solutions to bolster their video initiatives, ensure the highest level of

Nielsen last week announced that FreeWheel and Innovid will integrate the measurement solution of Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. Nielsen's Qualified Ad Audience solution offers the ability to evaluate campaign performance in reaching audiences based on the industry

SpotX this week announced that Kevin Hunt has been appointed senior vice president, global marketing to lead the company's marketing strategy around the globe. Kevin Hunt has been with SpotX for seven years in the company's product department where he most recently served as senior director

iHeartMedia, Jelli, and Foursquare last week announced the future launch of a new attribution product for broadcast radio that will offer marketers a  combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. "By leveraging Jelli'

SnapChat this week launched 3 new features to enable retail advertisers to scale their campaigns and spend more on shopping ads. SnapChat says users using SnapChat bought 20% more gifts than the average non-Snapchatter on last year Black Friday weekend. Here the 3 new features available on SnapChat for retail

Cloudflare this week launched a Registrar. Cloudflare Registrar "will never charge users more than what they pay to the registry for your domain. No markup and no surprise fees," says Cloudflare. According to Cloudflare, users don't know the price they pay to a registry, for the

DPAA announced today that LiveDOOH has joined the association. Based in Germany, LiveDOOH provides an “automation platform” for use by media owners, retailers, and media agencies. The team behind LiveDOOH’s programmatic platform is composed of specialists in the fields of advertising, software development, algorithms, and data analysis. "LiveDOOH