Marketing News

Competitive intelligence for paid and organic listings on Amazon.com is available on The Search Monitor. Competitive data on Google and other search engines SERPs has been available for years, but when it comes to Amazon SERPs, advertisers have been flying in the dark. Now, for the first time, advertisers

Google last week announced the specific date when adsenseformobileapps.com will stop working. Until now, advertisers using Google Ads (former AdWords) could exclude app inventory by excluding this url on the targeting. In August, Google announced the app negative targeting would be discontinued in September. And starting September 18, 2018,

Quotient Technology yesterday announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal. TAG launched its Certified Against Fraud program in 2016 to combat invalid traffic in the digital advertising supply chain. The TAG Anti-Fraud Working Group developed and maintains the Certified Against Fraud Guidelines, as well

Smart Bid optimizes for conversions or pageviews. On Taboola, advertisers can also bid CPC.

This month, Google created a new course in Analytics Academy: Google Analytics for Power Users. In this course with instructor Krista Seiden, users have the opportunity to practice advanced Analytics techniques to improve website content, optimize the checkout flow, and focus on the marketing strategy. By participating in the course,

Starting today, Prime Book Box, a subscription service that delivers curated children’s books every 1, 2, or 3 months, is available to all U.S. Prime members, Amazon announced today. Prime Book Box was initially introduced to customers in May by invitation only. Prime Book Box is ideal for

Amazon Canada today introduced a monthly membership option for Prime members. The new membership plan is an alternative to the existing annual membership, which is $79. The new monthly prime plan costs $7.99. “Prime brings together the best of entertainment and shopping into a simple package at an unbelievable

Google says that on average, advertisers who use Google’s machine learning to test multiple creative see up to 15 percent more clicks.