Marketing News

Last fall, Apple introduced the Intelligent Tracking Prevention on Safari. It restricted access to cookies after 24 hours. Due to this cookie restriction, companies like Google and Bing, and other major DSPs, are facing difficulties in tracking conversions accurately on the Safari browser. Google rapidly adapted and created a method

Users can now ask Google Assistant on Google Home, Mini and Max to play music from Pandora Premium or Deezer.

Todd Parsons is the new CPO of OpenX. Todd Parsons leads a global team and is responsible for planning, implementation, and go-to-market strategy.

Users in the U.S. can now ask Google Assistant for news. Examples: “What’s the news on the women’s national soccer team?” or “What’s the latest on NASA?”

adsquare just opened a new office in Chicago, USA. Allyson White joined adsquare as Sales Director of the Chicago office.

The Swiss Federal Competition Commission (COMCO) approved this week the acquisition of Goldbach Group by Tamedia, without any conditions. The public takeover of Goldbach was announced in December, 2017. On February 2018, Tamedia published the detailed Offer Prospectus for the takeover of the Goldbach Group AG at CHF 35.50

Amadeus has agreed to acquire TravelClick from Thoma Bravo for USD 1.52bn, the company announced this month. Approximately 1,100 TravelClick employees are expected to join Amadeus. TravelClick, headquartered in New York City, is a hospitality provider that serves more than 25,000 customers across 176 countries. According to

Sovrn this month announced the release of OneTag, a unified mechanism to simplify the installation, management, and reporting of multiple products and functionality on publisher sites. Sovrn has now more than 180 publishers using OneTag. According to Sovrn, publishers adopting OneTag will immediately get access to three of Sovrn’s