Marketing News

OpenX this month announced the general availability of the company’s video header bidding solution built for Prebid technology. OpenX says this announcement marks a significant milestone in the company’s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high-quality marketplace.

Triton Digital this month announced the integration of Tru Optik within Triton Aserver. Tru Optik is a DMP for addressable Over-the-Top (OTT) and Connected TV (CTV) bringing audience targeting, measurement, and attribution to streaming radio and podcast advertising. According to Triton Digital, through this partnership, audio publishers that use Triton

Starting August 27, 2018, Google will automatically approve advertisers for HTML5 ads once they spent more than USD 9000 on Google Ads, and the account is more than 90 days old. There will be more changes in HTML5 template ads in Google Ads API & Scripts. Google says that creating

Google will realize eight workshops about Google Ads scripts in New York City, San Francisco, Hamburg, Tokyo, London, and Singapore, in September and in October. Google will be offering multiple sessions for two levels: beginner and advanced users. According to Google, the beginner sessions are designed for new users of

Google this month released a beta of the Mediation Test Suite. Mediation Test Suite is a lightweight SDK that enables Google AdMob publishers to easily test mediation ad network integrations without having to make changes in the AdMob UI. It's available on Android, iOS, and Unity. With Mediation

Baidu last week announced a new milestone, as the install base of DuerOS, the company’s conversational AI assistant, reached 100 million devices, doubling over the past six months. Baidu says this milestone further cements DuerOS’s leading position as a major conversational AI platform in China. “DuerOS leverages Baidu’

Telaria last month announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Telaria says that every ad request on Telaria’s VMP, across all screens and formats, will now

Revcontent last week announced a new program for publishers called AutomaticRev. Revcontent says that the new AutomaticRev program guarantees 50% Revenue uplift for media Publishers. "Typically, Revcontent has paid out 97 percent of deals on a revenue share model, but the new AutomaticRev program will allow publishers who switch