Marketing News

Twitter announced on this page that "a recent update to the Facebook Platform Policies ended the ability to automatically post Tweets to your Facebook profile or page." According to Facebook, all the apps using the Facebook Platform APIs went to a more comprehensive review to better protect people’

IAS last month announced a partnership with FreeWheel, where the video platform integrates IAS technology allowing publishers to do quality measurement. According to IAS, FreeWheel’s ad management platform now allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally

Payer Sciences, data-and-analytics-driven health marketing agency focused on helping biopharmaceutical manufacturers, was acquired last month by Publicis Health, part of Publicis Groupe. According to Publicis, since 2009, Payer Sciences’ strategic and analytical capabilities have equipped pharma and biotech clients with quantitative insights, decision-support software, market research, education, and communications. Payer

Google last week announced the release of responsive search ads to more advertisers. The advertisers that will see the new responsive search ads do ads in English, French, German, and Spanish. Google says that other languages to follow soon. Responsive search ads, announced in July, use machine learning to help

Pinterest announced this week the release of the format promoted video to all advertisers. According to Pinterest, promoted videos should include a logo and strong branding. Pinterest says that people will engage even more if products are integrated into the video. Besides branding videos, Pinterest also recommends instructional videos, and

With the transition from Doubleclick Bid Manager to Display & Video 360 (Google Marketing Platform), Google introduced new creative updates. The rebrand happened in July, and advertisers using Display & Video 360 have now a new Format Gallery, and they can build and edit ads via Ad Canvas, a visual

Google created a new Google Marketing Platform Report Gallery on Google Data Studio. Mary Pishny, product manager - Google Optimize at Google, and David Oleson, product manager - Data Studio at Google did this week the announcement. Google Marketing Platform Report Gallery has a series of report templates that help

SoundCloud today announced that is relaunching its commenting feature on mobile, both on iOS and Android. SoundCloud says this makes easier for creators and listeners to connect anytime. The commenting feature begins rolling out to users today via the latest version of the SoundCloud mobile app, available on iOS and