Marketing News

The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have released a set of digital working practices to support advertisers, agencies, publishers and digital platforms. According to AANA John Broome, the Australian Digital Advertising Practices, released on July 31, offer practical guidance

Google is adding two optional layers of security to Google Ads. "In the coming weeks, Google will allow you to require 2-factor verification for all users on your Google Ads account," wrote today Anthony Chavez, Director of Product Management at Google. According to Google, 2-step verification requires Google

Adobe Advertising Cloud is widening its integration with White Ops to detect advertising fraud on connected TV inventory, Adobe announced last month. Adobe says the partnership will help ensure that all video inventory available on Adobe Advertising Cloud is scanned by White Ops, which will provide independent third-party bot detection.

WPP last week announced that is creating a campus in Prague, Czech Republic, bringing together 12 of its agencies under one roof. According to WPP, the new office will see one of the most architecturally-important functionalist buildings in Prague, Bubenská 1, extensively renovated and house up to 1,500 of

GroupM will move to full ownership of the mobile marketing agency Madhouse, from its current 50 percent interest, WPP announced last week. Madhouse has offices in Mumbai, Delhi and Bangalore and its clients include some of India’s leading brands. According to WPP, mobile marketing and media consumption is exploding

San Francisco-based Volta Charging joined the global organization for digital out-of-home DPAA. DPAA made the announcement this month. Volta has developed an electric vehicle (EV) charging network, in the USA, that leverages DOOH for growth. "Volta is in a great position to capitalize on the growing move toward electric

Starting in September 2018, Google is depreciating the URL adsenseformobileapps.com as a placement exclusion to exclude mobile apps. Advertisers will not be able to exclude apps on Google Ads via the device targeting anymore, as the device targeting will be simplified to 3 devices (app/web will be depreciated)

A new Data connector for Salesforce was created on Google Sheets last month. The Data connector for Salesforce is in beta, and it was made by Google Cloud. The Data connector for Salesforce allows users to import reports or custom data queries from Salesforce into Sheets, or make changes to