Marketing News

Omnicom (NYSE: OMC), a leading global marketing and communications company, has been named one of the 100 most innovative companies by Forbes magazine. Now in its sixth year, Forbes definitive ranking identifies the 100 most innovative publicly traded firms based on current valuation and future growth prospects. "This is

Digilant, a leading global programmatic media company that partners with brands and agencies on custom programmatic advertising solutions, today released new on-line behavior data analysis on US sports fans of the Rio Olympics. Powered by Digilant's proprietary data science solution -- Consumer Persona -- the study reveals key

Operative Media, Inc., the global leader in advertising business management solutions announced today their partnership with Charter's advertising sales organization, Spectrum Reach, to support their digital and advanced TV advertising business.  The partnership gives Spectrum Reach access to the Operative.One platform, enabling the company to more efficiently

Endurance International Group (NASDAQ: EIGI), announced it has completed the previously announced acquisition of AppMachine, a Netherlands-based technology developer. The addition of AppMachine's mobile development platform to Endurance's suite of solutions will enable small business customers to expand their online presence with ease. AppMachine will play

Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the promotion of Chandar Pattabhiram to senior vice president and chief marketing officer (CMO), effective immediately. The appointment follows the decision of Sanjay Dholakia to leave Marketo in order to spend more time at home with his

McCann, whose virtual reality-based Lockheed Martin campaign was a major award-winner at the 2016 Cannes Lions Festival of Creativity, was today awarded Adweek's Project Isaac Awards' highest honor, the Gravity Award. In addition, the campaign won two awards in the Project Isaac Marketing & Advertising categories for

Parkbench.com, the #1 source for local events, deals, and news has launched their neighborhood-centric platform in California. Local businesses and professionals now have a free, local marketing platform. Parkbench is currently active in 88 neighborhoods across California and is looking for more sponsors to help launch more neighborhood websites.

Annie's, Inc., maker of America's favorite childhood foods with natural and organic ingredients, launched its new brand campaign demonstrating how the company is bringing delicious, organic food to nearly every aisle of the grocery store, and making organic more accessible than ever before. On the heels