iHeartMedia, Jelli, and Foursquare last week announced the future launch of a new attribution product for broadcast radio that will offer marketers a  combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. "By leveraging Jelli'

Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys, IAS announced this week. According to IAS, measurement was successfully tested for 6 months. IAS had over 50 brands participating in the beta where they measure Snapchat

TabMo & adsquare last week announced the results of a benchmark study covering the verticals travel, national parks, business,  hobbies & interests, health, food & drink, clothing, style & fashion, automotive, beauty, buying/selling cars, shopping, and alcohol. The study shows the results from 55 programmatic campaigns delivered between 1

Market Track this month announced today that their Competitrack advertising Intelligence solution is now using panel-based digital ad collection to supplement its automated legacy approach. This new methodology allows for improved capture of highly targeted ads based on users’ browsing behavior and other audience-focused factors. Market Track says the decision

Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement Partners has more than 20 verified partners that measure viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Google says