Google's Spring Try Guide unveils Top Fashion, Beauty, and Home Trends
Google has released its Spring Try Guide, a curated collection of seasonal trends with shopping recommendations.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Amazon Brand Stores get granular: new metrics offer deeper customer insights
Amazon Advertising this month unveiled a trio of new metrics designed to empower brands with a deeper understanding of their Brand Store performance.
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Google requires transparency for AI-Generated images in Merchant Center
Google Merchant Center has implemented new requirements for merchants using AI-generated images in their product listings. These requirements aim to increase transparency and ensure responsible use of technology.
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Amazon makes Vertical Video Ads available for Sponsored Brands Campaigns
Advertisers using Amazon's Sponsored Brands can now leverage the power of vertical video to promote their brands and products, Amazon this week announced.
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Amazon DSP Events Manager expands with MMP Integrations
Amazon DSP this week announced the expansion of its Events Manager beta program to include Mobile Measurement Partner (MMP) integrations. This update allows advertisers to connect in-app conversion data from leading MMPs like Kochava, Adjust, and Singular directly to their Amazon DSP campaigns.
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Snapchat teams up with Fospha to empower eCommerce advertisers
The collaboration aims to provide eCommerce advertisers with a more robust way to track and improve the effectiveness of their Snapchat campaigns, particularly focusing on cross-marketing return on ad spend (ROAS).
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Walmart eyes Vizio in potential $2 Billion deal, boosting advertising power
Walmart is reportedly in talks to acquire smart TV manufacturer Vizio for more than $2 billion, according to a Wall Street Journal report. This move could significantly bolster Walmart's advertising ambitions and grant it control of a sizable chunk of the U.S. television market.
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Amazon Ads unveils Persona Builder
Amazon Ads last month launched Persona Builder, a new tool enabling advertisers to generate and analyze custom audience personas based on Amazon's first-party data.
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Amazon Sponsored Ads unveils Consolidated Invoice Statements
Amazon Sponsored Ads this year launched a new feature for advertisers with global accounts: consolidated invoice statements.
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Instacart Ads exceed expectations with a 7% YoY increase in ad revenue to $243 million
Today Instacart's Q4 2023 earnings call presented positive developments for Instacart Ads, exceeding expectations with a 7% YoY increase in ad revenue to $243 million.
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LiveRamp announces new integrations with Amazon Ads
This collaboration focuses on privacy-centric solutions leveraging LiveRamp's unique identity framework.
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Amazon DSP introduces Bulksheets to streamline contextual campaign creation
Amazon DSP last month introduced Bulksheets, a new spreadsheet-based tool designed to streamline contextual campaign creation and management for advertisers, traders, and campaign managers.
