Amazon DSP introduces video completion targeting
Completion Rate is the percentage of video impressions that played to completion.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Amazon introduces Deal Dimensions in reporting
Amazon this month introduced Deal Dimensions in the reporting of Amazon DSP.
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Amazon releases Amazon Advertising API
The Amazon Advertising API lets advertisers to take reports.
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Amazon introduces bulk device targeting in Amazon DSP
Device targeting enables advertisers to target specific devices or environments, like mobile web or desktop.
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Amazon DSP introduces bulk edit of supply bids and total budget
Bulk edits enables advertisers to edit multiple Line Items at the same time in Amazon DSP.
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Amazon launches a Shopper Panel
Amazon Shopper Panel to be used on ad measurement, retail insights, and intelligence. Shopper Panel is only available in the US.
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More than half of Americans plan to do their holiday shopping in November
800 US consumers were surveyed in September 2020.
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Sendinblue launches a Certification for Email Marketing
Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.
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Amazon rolls out Custom Headline and Logo worldwide in Sponsored Display
Advertisers can now introduce their logo and a custom headline on the Sponsored Display ads.
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Google expands free listings in Shopping across Europe, Asia, and Latin America
Free listings in Google Shopping tab are available since April in the US. Retailers can participate via Google Merchant Center.
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Prime Day 2020 to happen on October 13-14
Prime Day 2020 will happen on October 13-14, and will kick off at midnight PT.
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Amazon rolls out Manager Account enabling advertisers to share accounts
In Manager Account, advertisers can share accounts, and have access to insights, billing, and user management.
