Amazon expands Transparency to Japan and Australia
Amazon says Transparency is being used by 10,000 brands and has prevented 500k suspected counterfeits.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Merchant Center: Google to use the feed for Additional Countries
Google is warning retailers connected to Google Merchant Center that they should use the Additional Countries instead of Merchant Center "shipping settings".
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TikTok: Walmart gets supercharged in the battle against Amazon
Walmart could pay $4.5 billion for the 7.5% stake on TikTok.
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Amazon launches Luxury Stores by invitation only
Amazon is letting brands independently decide regarding their inventory, selection, and pricing.
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Performance planner now supports shopping campaigns
Advertisers can now plan their shopping campaigns on the Performance Planner.
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Shopping Ads can now be displayed to users in multiple countries sharing the same language
Google Merchant Center is available in 94 countries, and in 78 currencies.
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Microsoft Advertising to hold 2 virtual sessions on Shopping Campaigns optimization
Purna Virji to present the Holiday season-specific product offerings from Microsoft Advertising.
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Walmart+ costs $98 a year or $12.95 a month and includes unlimited free delivery
Amazon Prime in the US costs $119 per year. Walmart+ is $21 less expensive than Amazon Prime.
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Uber Eats launches Ads for Restaurants
Uber Eats' consumers will start seeing Sponsored Listings in the app this month, and the ads will be labeled.
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Free and Fast Shipping annotations are driving up the conversion rates
Free and Fast Shipping annotations are labels that appear on Google search results.
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Facebook introduces a Shop button in the Facebook app
Users can now discover products and make purchases, directly on Facebook app, without having to use the web. Facebook is also waiving selling fees for businesses through the end of the year.
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Walmart Media Group launches Performance Dashboards for Display and Sponsored Products campaigns
Advertisers can measure how their campaigns are performing in Walmart stores and on Walmart’s digital properties.
