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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1182 Articles
Retail   -   Nov 16, 2025 Google expands shipping policy options for online merchants
Google expands shipping policy options for online merchants

Google introduces new Search Console configuration and structured data markup for merchants to share shipping policies without Merchant Center accounts.

by Luis Rijo
Search   -   Nov 16, 2025 Google Search Central Live returns to Zurich in December 2025
Google Search Central Live returns to Zurich in December 2025

Google schedules December 9 event at Europaallee office featuring Search Console team and Lightning Talks, with applications closing November 19.

by Luis Rijo
Search   -   Nov 15, 2025 Google releases comprehensive guide to responsive search ads optimization
Google releases comprehensive guide to responsive search ads optimization

Google published a detailed guide explaining how responsive search ads use artificial intelligence to optimize ad performance across diverse search queries.

by Luis Rijo
Search   -   Nov 14, 2025 Teads reports 10-15% pageview decline as AI reshapes publisher economics
Teads reports 10-15% pageview decline as AI reshapes publisher economics

Teads Q3 earnings reveal publishers losing 10-15% of pageviews while CTV grows 40% year-over-year, highlighting shift away from traditional web traffic monetization.

by Luis Rijo
AI   -   Nov 14, 2025 UK website traffic growth collapses 86% since Google AI search rollout
UK website traffic growth collapses 86% since Google AI search rollout

New research shows organic traffic growth dropped from 26.3% to 3.7% across 16 UK sectors after Google launched AI Overviews and AI Mode, with hospitality facing worst impact.

by Luis Rijo
Search   -   Nov 14, 2025 Google exact match degradation expands to semantically unrelated terms
Google exact match degradation expands to semantically unrelated terms

Advertiser documentation shows exact match keywords including "hypoallergenic" triggering ads for searches without hypoallergenic terms, questioning targeting precision.

by Luis Rijo
Search   -   Nov 14, 2025 Ahrefs restores top 100 search result tracking after Google parameter restrictions
Ahrefs restores top 100 search result tracking after Google parameter restrictions

Ahrefs gradually returns top 100 search results tracking functionality after Google eliminated the num=100 parameter in September, affecting SEO tool operations.

by Luis Rijo
Search   -   Nov 14, 2025 EU defends big publishers' spam revenue while small sites burned
EU defends big publishers' spam revenue while small sites burned

European Commission investigates Google's parasite SEO crackdown while ignoring algorithm that destroyed thousands of independent publishers with 95% traffic losses.

by Luis Rijo
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