Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search Featured

Indonesia blocks DuckDuckGo

Indonesia bans privacy-focused search engine DuckDuckGo and considers blocking free VPNs to combat online gambling and pornography.

Retail Featured

Google introduces AI-powered automated discounts for Back-to-School Season

Google's new automated discounts feature uses AI to optimize sale prices for retailers during the back-to-school shopping season.

Display

Google's Business Operations Verification: What it is and how to complete it

Learn about Google's new Business Operations Verification process for advertisers and how to navigate it successfully.

Search Featured

Google to demote sites with high volumes of explicit deepfake removals

Google announces new search ranking policy to demote websites frequently hosting non-consensual explicit deepfakes, aiming to combat online abuse.

Search Featured

Google expands About this image feature to Circle to Search and Google Lens

Google enhances image context tools, rolling out "About this image" to Circle to Search and Google Lens for improved user information access.

Search Featured

Microsoft reports strong Q4 earnings, driven by Cloud, AI, and Ad Growth

Microsoft's Q4 2024 results show 15% revenue growth, with Azure, AI services, and search advertising leading the charge.

Display Featured

Google Ads expands AI Tools and Reporting Features across campaign types

Google introduces asset generation for App and Display campaigns, enhances image editing, and improves Performance Max reporting.

Search

Google expands AI-powered Wildfire Boundary tracking to 15 European, African nations

Google's wildfire tracking tool now covers 15 additional countries, providing real-time information to aid safety efforts.

Search Featured

Google launches AI-Powered Menu Creation Tool for Business Profiles

New Google feature uses AI to generate detailed menus from photos, streamlining the process for restaurants and cafes.

Search

Google clarifies Hreflang Implementation for multilingual websites

Google's Search Relations team discusses hreflang tags, internationalization, and best practices for multilingual sites.

Search

France to allow government-promoted addiction services ads on Google

Google updates Healthcare and Medicines Policy, permitting French government entities to advertise addiction recovery services.

Search Featured

Apple Maps launches web version in beta, expanding access beyond iOS devices

Apple's new web-based Maps service offers directions, place information, and more, challenging Google's dominance in online mapping.

Search Featured

Bing unveils GSE powered by AI

Microsoft's Bing introduces a new generative search experience, combining AI-powered chat answers with traditional search results.

Retail Featured

Google announces mandatory upgrade to New Merchant Center for all retailers

Google's compulsory Merchant Center upgrade brings AI tools and improved analytics to all retailers by September 2024.

Search Featured

OpenAI launches SearchGPT: a new AI-powered search prototype

OpenAI launches SearchGPT, an AI-enhanced search prototype combining web information with conversational AI capabilities.

Retail Featured

Amazon launches Target Promotion for Sponsored Products advertisers

Amazon's new Target Promotion feature automates high-performing target identification for more efficient Sponsored Products campaigns.

Search Featured

Reddit's exclusive Search Deal with Google raises concerns over AI Data

Reddit blocks other search engines, granting Google exclusive access, sparking debates on AI data usage and search monopoly.

Search Featured

Yelp unveils new features for national advertisers and multi-location businesses

Yelp's Summer Ad Product Release introduces Request a Quote for Brands and expands advertising options for national companies.

Search Featured

Microsoft Advertising unveils Brand Lists for Performance Max Campaigns

New feature allows advertisers to control ad visibility and brand associations in Performance Max campaigns on Microsoft Advertising.

Search Featured

Performance Max first results on Microsoft Advertising

Microsoft Advertising's Performance Max shows promise for reducing campaign costs and boosting conversions, with new features offering more campaign control.

Search Featured

Yandex divests Russia-based businesses and plans rebranding

Facing geopolitical challenges, Yandex is selling its Russia-based businesses and international assets, focusing on its remaining international operations under a new brand.

Search Featured

Google launches Credit Card Search Widget, raising concerns for affiliates

Google's new credit card search widget in SERPs sparks controversy among finance affiliates and raises questions about search fairness.

Search Featured

Google's AI Overviews: A boon for users, a challenge for websites

Google's AI Overviews provide quick answers directly in search results, but could challenge websites by pushing them down the search page.

Search Featured

Google Search and JavaScript: Rendering explained for website owners

Demystifying Google Search: How JavaScript Websites Are Processed.

Search Featured

Small publisher meets with Google after algorithm update devastation

Can Google help small publishers survive algorithm shifts?