Instagram Gifts
Instagram last week expanded Gifts to more creators in the US. Instagram Gifts enable followers to purchase stars and give them to creators on Instagram.
Social News
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
Snap reaches 375 million users in Q4, but ad revenue didn’t follow
Snap yesterday announced the financial results for Q4 2022. Daily active users (DAUs) were 375 million, an increase of 56 million, or 17% year-over-year, but average revenue per user (ARPU) was down 15%.
Twitter rolls out Search Keywords Ads
Twitter last week rolled out Search Keywords Ads to all advertisers as a beta test. According to Twitter, advertisers can now bid to insert Promoted Tweets solely among specific search results.
Twitter integrates DoubleVerify and IAS for brand safety
Twitter this week announced a new integration with DoubleVerify and Integral Ad Science, now available to advertisers based in the US.
Instagram Quiet Mode
Meta last week launched a Quiet Mode feature on Instagram. When Quiet Mode it’s enabled, Instagram does not send any notification, the profile activity status change to let people know, and Instagram automatically sends an auto-reply when someone sends a DM.
Meta’s new Variance Reduction System (VRS) technology
The new machine learning technology has the goal that the actual audience that sees an ad more closely reflects the eligible target audience for that ad.