Google Ads this month has released updated information addressing two key concerns regarding Performance Max campaigns: brand safety and the benefits of upgrading existing campaigns.

Google Ads has clarified the ability of Performance Max campaigns to acquire new customers, addressing concerns that they solely focus on remarketing.

Google Ads this month has emphasized the importance of video in Performance Max campaigns, citing a 12% average conversion uplift for advertisers who include at least one video.

Google Ads has released information regarding two frequently asked questions about Performance Max campaigns: controlling branded queries and ownership of AI-generated assets.

Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.

German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.

YouTube has updated its YouTube Analytics revenue to include a new feature that shows creators their top-earning videos by format. This includes Shorts, VOD (video on demand), and live streams.

FuboTV, a sports-first live TV streaming platform, has filed an antitrust lawsuit against The Walt Disney Company, FOX Corp., Warner Bros. Discovery, Inc. and their affiliates.