FreeWheel: Connected TV is now a mature platform
“The results of FreeWheel’s latest Signature Insights report show that CTV is now a mature platform,” said David Dworin, Vice President, Advisory Services, FreeWheel.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Posts
Previous Posts-
-
Time spent with OTT video content to surpass 62 minutes per day this year
eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019.
-
Google to add an OTT line item in DV360
Google this week announced a new line item type in DV360, in addition to the existing 5 line items types. The new line item type “OTT line item” is adapted for buying TV ads across screens, and it will be added this month in DV360.
-
Google creates a TV section in DV360’s Marketplace
Google today announced a new TV section in DV360’s Marketplace. In DV360’s Marketplace, advertisers can search publishers and inventory, now also for TV.
-
Disney tests Nielsen’s Addressable TV Advertising solution
Nielsen last week announced that Disney Media Networks has joined Nielsen’s Addressable TV beta program.
-
Connected TV usage remains above pre-COVID-19 levels, Nielsen finds
Nielsen this week revealed that CTV (Connected TV) usage remains well above pre-COVID-19 levels. According to Nielsen, weekly time spent watching connected TVs in the USA grew along with overall media use, rising by over 1 billion hours as the weeks passed.
-
Google updates Display & Video 360 API v1
Google this week released an updated to the Display & Video 360 API v1. The update includes targeting capabilities, targetable entity management, and a new creative entity field lineItemIds.
-
Google to change the TrueView name to YouTube in DV360
Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.
-
Google updates DV360’s troubleshooter to tell advertisers the causes for impression loss
Google is being updating DV360’s troubleshooter on the last weeks. On the deal troubleshooter, advertisers can see why the deals are not spending, and see the specific reasons and quantifications for why impressions are lost.
-
Rubicon Project to move listing from NYSE to Nasdaq
Rubicon Project this month announced it will transfer the listing of its common stock from the New York Stock Exchange to the Nasdaq Global Select Market, effective June 9, 2020.
-
Amazon DSP launches Prime Video audiences
Amazon this month announced the launch of audiences based on content streamed on Prime Video.
-
Google introduces pricing rules by creative type in Ad Manager
Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives.
