Astound Commerce launches VTail, a video-etailing solution for ecommerce
Video-etailing is a live video shopping solution that brings the in-store experience to customers via mobile video.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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45% marketer’s struggle to maintain scale in third-party-cookie-restricted environments
55% of brand decision makers think consumer privacy restricts programmatic buying addressability.
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Rubicon Project changes name to Magnite
Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now
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Google’s ad revenues to drop in the US affected by the travel industry collapse, eMarketer forecasts
eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year.
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Microsoft shuts down the streaming gaming platform Mixer
Mixer is transitioning the gaming community to Facebook Gaming, in a broader initiative that Xbox and Facebook Gaming are embarking on.
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Google expands inventory for TrueView for Action campaigns
According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.
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Google launches a lightweight SDK to help distributors monetizing the connected TV
Google says the Programmatic Access Library (PAL) helps programmers and distributors to monetize connected TV ads at scale while respecting the Ad Manager video publisher policies.
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Google includes YouTube in Google Ads' attribution reports
On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.
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Spotify introduces video ads in Spotify Ad Studio
Spotify this week introduced video ads in Spotify Ad Studio. According to Spotify, video ads are available in the US, UK, and Canada.
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Mark Zagorski, COO, leaves Rubicon Project
Rubicon Project this week announced that the President and Chief Operating Officer, Mark Zagorski, will leave Rubicon Project at the end of this month. Mark Zagorski resigned to pursue a new opportunity.
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Google creates YouTube BrandConnect to mediate influencer marketing
Google today announced that it’s evolving FameBit by YouTube to YouTube Brand Connect, a platform for influencer marketing on YouTube.
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DoubleVerify detects a 161% increase year-over-year in fraudulent CTV traffic
DoubleVerify this month released stats for Ad Fraud in Connected TV (CTV) for the first quarter. Between January and April of 2020, DoubleVerify detected a 161% increase year-over-year in fraudulent CTV traffic.
