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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Data   -   Jan 17, 2021 iSpot acquires Ace Metrix
iSpot acquires Ace Metrix

The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.

Video   -   Jan 16, 2021 Casted launches Video Podcasting
Casted launches Video Podcasting

B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.

DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement
Video   -   Jan 18, 2021 DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement

DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.

by Luis Espada
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Video   -   Jan 18, 2021 DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement
DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement

DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.

by Luis Espada
Data   -   Jan 17, 2021 iSpot acquires Ace Metrix
iSpot acquires Ace Metrix

The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.

by Luis Espada
Video   -   Jan 16, 2021 Casted launches Video Podcasting
Casted launches Video Podcasting

B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.

by Luis Espada
Video   -   Jan 11, 2021 LG to acquire more than 50 percent of Alphonso, to enter in the Connected TV ad market
LG to acquire more than 50 percent of Alphonso, to enter in the Connected TV ad market

LG, the South Korean company, is investing nearly USD 80 million in TV data and measurement business to create an owned and operated first-screen, cross-device advertising platform.

by Luis Espada
Video   -   Jan 11, 2021 TEGNA signs with FreeWheel a new multi-year deal
TEGNA signs with FreeWheel a new multi-year deal

FreeWheel last week announced that it signed a new multi-year deal with TEGNA to transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.

by Luis Espada
Display   -   Jan 11, 2021 Europeans spent $14.8 billion across the App Store and Google Play during 2020
Europeans spent $14.8 billion across the App Store and Google Play during 2020

United Kingdom was the country driving more app revenue in 2020, followed by Germany and France.

by Luis Espada
Video   -   Jan 06, 2021 Roku surpasses 50 million active accounts
Roku surpasses 50 million active accounts

Roku added 14 million accounts last year and ended 2020 with 51.2 million active accounts.

by Luis Espada
Video   -   Jan 04, 2021 Discovery launches discovery+ in the US and in Europe
Discovery launches discovery+ in the US and in Europe

discovery+ costs $4.99 per month or $6.99 per month without ads.

by Luis Espada
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