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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

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Video - Dec 25, 2020 Fire TV now reaching 50 million monthly active users worldwide

Amazon launched Fire TV six years ago.

Display - Dec 23, 2020 Google's plan to transform online publishers into content creators

The recent antitrust lawsuit says Google plans to transform online publishers into content creators.

Video - Dec 30, 2020 Oracle exposes StreamScam, an ad fraud operation in Connected TV

StreamScam ad fraud operation spoofed more than 28.8 million U.S. valid household IP addresses.

by Luis Espada

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Video - Dec 30, 2020 Oracle exposes StreamScam, an ad fraud operation in Connected TV

StreamScam ad fraud operation spoofed more than 28.8 million U.S. valid household IP addresses.

by Luis Espada

Video - Dec 25, 2020 Fire TV now reaching 50 million monthly active users worldwide

Amazon launched Fire TV six years ago.

by Luis Espada

Display - Dec 23, 2020 Google's plan to transform online publishers into content creators

The recent antitrust lawsuit says Google plans to transform online publishers into content creators.

by Luis Espada

Video - Dec 23, 2020 US Antitrust lawsuit may compel Google to sell YouTube ads again outside of DV360 and Google Ads

The lawsuit says Google "maintains its monopoly power on the buy-side by withholding YouTube inventory from competing ad buying tools."

by Luis Espada

Video - Dec 13, 2020 Google to add controls in Ad Settings for gambling and alcohol ads

The new controls in Ad Settings, for gambling and alcohol ads, enables users to see fewer gambling and alcohol ads.

by Luis Espada

Video - Dec 07, 2020 Google introduces Connected TV apps in the app targeting of DV360

Before, advertisers needed to create a channel list with connected TV-specific app IDs. Now the workflow is similar to mobile apps.

by Luis Espada

Video - Nov 23, 2020 HBO to move out of Amazon Channels to gain a direct relationship with users

A direct relationship to users potentially means exclusive inventory and data for Xandr.

by Luis Espada

Data - Nov 22, 2020 LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads

LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.

by Luis Espada