Fire TV ads are sponsored tiles that appear on the Fire TV home screen.

Prime Video signals in Audience Builder helps advertisers to drive brand engagement from audiences streaming different movies or TV series.

The seeding audience must contain 500 or more members, and third-party audiences, new mobile, installed apps, or any negatively targeted lists are not supported.

DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.

Disney is shifting its focus to the growing business: streaming.

Advertisers need to opt-in for the cross-network attribution beta in Google Ads.

FreeWheel says Strata Platform’s ePort platform broke the spend records in orders sent to local broadcasters and rep firms last month.

Combined Audiences enables advertisers to combine first-party audiences with third party audiences, or Google audiences (demographics and affinities).