Google Audiences are demographic segments, affnity segments, and in-market segments.

CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.

"Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.

Upfront means paid or obtained in advance. Traditionally upfront deals are done for TV ads, where buyers agree with a spend volume in exchange for better conditions, or specific schedules.

Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.

Facebook recently announced that Facebook Watch reached 1.25 billion unique visitors per month.

Amazon says Amazon Kids+ offers more than 20,000 books, movies, Audible books, games, and Spanish-language content designed just for kids.

YouTube Shorts are user-generated short videos with 15 or less seconds. TikTok was banned in India this year, in June.