The IAB Tech Lab this month released VAST 4.1 for public comment, featuring advancements to the digital video ad serving template. Critical Updates to the Digital Video Ad Serving Template Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising. “As

Reddit rolled out native video ads to all platforms starting this week. Video ads are available on a cost per view (CPV) basis. According to Reddit, video ads are displayed in the "redesign’s expanded card view format, which makes them better looking and more engaging." Reddit says

Teads this week announced a new offering: Teads True Visits. The new offering contains a new buying model, CPi­V, leveraged by Teads AI capabilities to identify and attract new visitors to advertisers’ websites. With True Visits, Teads introduces the CPi­V buying model: The Cost Per incremental Visitor (CPiV)

SlimCut was acquired by Telaria this week. SlimCut is an outstream publisher platform focused on premium publishers in Canada and France. SlimCut’s technology platform includes an outstream video solution and a publisher-side ad server that delivers across digital devices. “SlimCut further expands our powerful VMP offering with their leading

Tremor Video DSP launched 3 brand safety measures that include the adoption of ads.txt, the integration of contextual targeting and pre-bid targeting, Tremor announced this week. Tremor Video DSP describes the brand safety solutions as: Brand-Safe Delivery - Powered by contextual such as Grapeshot pre-bid brand safety verification, which

FreeWheel last month opened a new office in Sydney, Australia, to support its expansion in the Australian and New Zealand markets. FreeWheel’s Commercial Director in the ANZ region, Arjun Arora, is leading the team in the Sydney office. FreeWheel says that is already developing partnerships with some of the

Facebook and MetrixLab did a study where they compare broader audiences (like age and gender) vs. core audiences (niche audiences). The study found that +66% of assets tested against broad audiences maintained or improved performance against benchmarks; +44% average improvement in incremental brand recallers when using broad audiences; +31% on

OpenX this month announced the launch of a new opt-in (rewarded) mobile app video exchange. OpenX says that initial tests with more than 100 premium mobile partners from sports, dating, music and photo segments shatter perceptions that opt-in video is for gaming only. Publishers got CPM Increases of 250 percent.