Facebook has on the roadmap to start testing video ads before the content starts. Until now facebook only had mid-rolls video ads, but with this test, facebook is including pre-roll video ads on their inventory. In July, Zuckerberg said no to pre-roll because facebook "model is not one where

AnyClip today announced that it has been included in the Deloitte Israel Technology Fast 50™ list, a program recognizing and honoring the 50 fastest growing technology companies in Israel, for the second year in a row. "We are honored to be included in this ranking once again," said

Today Taboola posted a post where explains how they created, in a very fast pacing, a video inventory on outstream format, available via managed services or via programmatic, via Appnexus or The Trade Desk. Taboola has exclusive inventory, being all "placements hard-coded on publishers sites in multi-year agreements."

SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document inquired agencies and publishers in UK, France, Germany, Spain and Italy where the participants expect the market reached 825 million on revenues in 2020. Participants of the study, "believe that the major commercial

On Wednesday, November 1, 1pm EDT, JW Player is organizing a webinar that will explain how to boost video ad ROI. With video ad spend growing to $18.7 billion annually, publishers can drive ad revenue by expanding their audience and improving ad delivery. Choosing the right video technology partner

Google launched this month the YouTube Playbook for Creative Advertising, a "tool to help marketers create the most effective YouTube ads to reach their target audience—taught via a nuanced, case-study based approach." Google says that "YouTube’s extensive capabilities and complexities are numerous." And the

According to Search Engine Land, Youtube just added restrictions to End Screens on videos. End screens is a Youtube feature that allows the Youtubers/Publishers to insert a screen "during the last 5-20 seconds of a video." The rule until now was that the video needed to "

Advertisers and agencies can now acquire Public Video Inventory (PV) from Ströer - with public video screens that can be played in the public space. Ströer, one of the biggest German Publishers, has linked its Public Video Infrastructure to Adform's Demand-Side Platform (DSP) and provided an automated interface