Data IAS expands measurement solutions for Microsoft Advertising Network Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers.
Social Pinterest unveils a new feature to Share Boards as engaging videos on social media Pinterest launched a new feature allowing users to share their curated boards as engaging videos on social media platforms like Instagram and TikTok.
Search Yelp improves accessibility features to empower users with disabilities Yelp rolled out new accessibility features including searchable business attributes, AI-powered image descriptions, and a resource hub to empower users with disabilities and improve their experience on the platform.
Search Featured Google Ads updates Search Query Matching and Brand Controls Google Ads updated search query matching and brand controls to improve campaign performance by giving advertisers more control over misspelling handling and brand exclusions.
Retail Featured Prime Day 2024: Get ready for deals on July 16th and 17th Amazon's Prime Day is a major shopping event with exclusive deals for Prime members, early access, student discounts, and benefits for advertisers and retailers on the platform.
Search Google updates Ad Policy for Public Health campaigns in France Google to allow certified French public health organizations to use prescription drug terms in Ads promoting safe use.
Data Google expands AI Tools for Students and Teachers Google Workspace for Education gets a major AI upgrade with features like a safer Gemini for students, personalized learning with LearnLM, and enhanced Chromebook Plus devices.
Data Apple updates iOS and iPadOS to comply with EU Digital Markets Act Apple updated iOS and iPadOS to comply with the EU's Digital Markets Act, allowing alternative app stores, payments, and browsers in the EU.
Social Meta AI Arrives in India Meta AI promises to be a versatile companion for Indian users. The announcement highlights a range of functionalities designed to streamline tasks, spark creativity, and enhance information discovery, all within the familiar interfaces of Meta's core apps.
Data India makes strides in combating Ad Fraud: DV reports 36% reduction The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America.
Video Featured Google Ads introduces Cross-Media Reach measurement Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).
Search Featured New AdSense for Search consent requirements for Switzerland New requirements for publishers using Google AdSense for Search to comply with user consent regulations in Switzerland.
Search Featured Google clarifies when to fix 404 errors Focus on User Experience, Not All Errors Require Fixing.
Catena Media navigates Google changes, forecasts revenue decline Organic Search Policy Update Impacts Affiliate Marketing Partnerships.
Video Featured Disney+ gears up for Ads in Latin America Disney's Audience Graph, Clean Room Tech, and BridgeID Debut in First Region Outside US.
Data Signal IQ: Amazon's response for cookieless future As cookies disappear, Amazon Ads offers solutions for a privacy-focused future. Ad Relevance targets ads using browsing behavior & AI, while Signal IQ helps publishers measure ad identifier performance.
Search Google Search to launch Public Review Profiles Google will launch public Search Review Profiles for all users next Monday.
Data Featured IVT: LinkedIn Ads integrates HUMAN HUMAN has identified less than 1% of impressions on LinkedIn and its publisher network (including CTV) as invalid traffic.
Video Dispute erupts between TTD and Yahoo over video ad inventory Dispute erupts between The Trade Desk & Yahoo over video ad labeling. The Trade Desk restricts Yahoo video ads for some advertisers citing IAB guidelines. Negotiations ongoing.
Audio Featured Spotify introduces new Basic Tier The new Spotify Basic tier is priced at $10.99 per month in the United States, a slight discount compared to the standard Premium plan, which currently costs $11.99 per month following a recent price increase.
Search Google updates Hreflang documentation Clarifying How to Specify Alternate Page Versions. The update seems to be a response to a common confusion among website owners.
Video Featured YouTube tests Notes feature to add video context Pilot Program Allows Viewers to Provide Contextual Information
Data GA4: sending reports with schedule email and recipient lists Updated Functionality for Distributing Reports to Teams
Audio Featured Sports podcast listeners show strong loyalty to athletes, new study reveals Edison research report highlights growing podcast consumption among younger demographics.
Video YouTube for iOS to ask users for permission to track activity for personalized ads Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.
