Display Overwolf pays $201 million to in-game creators in 2023 Overwolf, a platform for in-game creators, last month announced that it has paid out a staggering $201 million to in-game creators in 2023. This represents a 25% increase from the previous year and underscores the growing importance of user-generated content (UGC) in the gaming industry.
Data Market Segmentation vs. Customer Segmentation In the world of marketing, two terms often get thrown around interchangeably: market segmentation and customer segmentation. While they share a similar goal of understanding and targeting specific groups, there are key distinctions between the two.
Data IAS Receives Continued Accreditation for Integrated Third-Party Reporting on Meta Platforms Integral Ad Science (IAS) yesterday announced it has received continued accreditation from the Media Rating Council (MRC) for its integration, processing, and reporting of third-party data from Meta.
Video Prime Video Unveils New Content Slate for 2024 Amazon's Prime Video is gearing up for a thrilling year of entertainment in 2024, with a diverse lineup of new series, new seasons, and new movies set to captivate audiences worldwide.
Data CMOs Must Start Experimenting with AI Now to Prepare for the Cookieless Future Google is advising chief marketing officers (CMOs) to start planning for a future without third-party cookies, by embracing AI in a Cookieless environment.
Social Featured Facebook introduces Link History for data targeting Facebook this month has introduced a new feature called "Link History" that tracks the websites users visit on the Facebook mobile browser, reported Search Engine Land. The feature is currently being rolled out globally and is available for both Android and iOS devices.
Retail Featured Buy Now, Pay Later (BNPL) Explodes in Popularity During Holiday Season BNPL (Buy Now, Pay Later) usage also hit an all-time high, contributing $16.6 billion in online spend.
Display Google Ads Expands Eligibility for Sports Betting Ads in Delaware Google Ads yesterday announced it will now accept and run ads for sports betting from state-approved entities in Delaware.
Video ESPN and NCAA Reach Media Rights Agreement ESPN and the NCAA yesterday agreed to a new, eight-year media rights agreement worth $920 million. The deal is the most lucrative in the history of college sports.
Data Chrome Begins Phasing Out Third-Party Cookies Google Chrome yesterday began a phased rollout of its changes to cookie tracking, with the launch of Chrome Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally.
Data Featured IAS launches Quality Attention in partnership with Lumen Integral Ad Science (IAS) yesterday unveiled its Quality Attention™ measurement, a new product integrating media quality, eye-tracking data with machine learning to provide advertisers with actionable insights into how effectively their ads are capturing consumer attention.
Data Featured Renaming events in Google Analytics 4 (GA4) Marketers using Google Analytics 4 (GA4) should be cautious about renaming events on the platform. While it might seem like a simple way to update event names, renaming events can lead to data skew and hinder your ability to track user behavior effectively.
Data Google Universal Analytics 360 Sunset Timeline Google this month announced changes regarding its Universal Analytics 360 platform providing a Universal Analytics 360 (UA360) Sunset Timeline.
Data Unlock B2B Marketing Success with LinkedIn's Newsletter Recommendations Despite the rise and fall of newsletter popularity, B2B marketers can still leverage this traditional marketing tool to reach their target audience and achieve their objectives. Tequia Burt, Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, wrote this week how.
Data Demystifying CRM: A Comprehensive Overview of Customer Relationship Management CRM is an essential tool for marketing professionals in today's competitive landscape. It helps them build stronger customer relationships, gain actionable insights, automate marketing tasks, and measure the effectiveness of their campaigns.
Social Bluesky unveils New Logo 🦋 and Public Web View Bluesky, the open-source social media protocol, this week has unveiled a new logo and made its posts publicly accessible through a web view.
Data How to avoid Unassigned Traffic in GA4 Many marketers continue to disregard these guidelines, resulting in an abundance of "unassigned traffic" in their GA4 reports.
Video VideoPoet AI: The future of video creation is here Unlike existing diffusion-based models, VideoPoet leverages the power of large language models (LLMs) to integrate multiple video generation capabilities within a single model, unlocking a new frontier in video creation.
Audio Europe's podcast and audiobook subscription service Podimo secures €44M in funding Podimo this week secured €44 million in funding from The Danish Export and Investment Fund (EIFO), HighlandX, and Chr. Augustinus Fabrikker.
Social Instagram Reels outperform all other video content across platforms, Emplifi research finds The research found that Instagram Reels generated six times the reach of Instagram Stories and more than three times the median views of other Instagram video content.
Data Account-based marketing (ABM) Account-based marketing (ABM) is a strategic approach to business marketing that focuses on building personalized relationships with a select group of high-value accounts.
Display Google updates Gambling and Games Policy in France Google is making significant changes to its Gambling and Games policy in France, effective January 22, 2024. The most notable change is the removal of the reference to online casino. This means that advertisers will no longer be able to promote online casinos using Google Ads.
Display Google expands Advertiser Verification options for Trade Names and DBAs This change, effective December 2023, allow businesses to verify their DBA names when the DBA and the legal name are both present on the verification documentation.
Data Microsoft Clarity Dashboard gets a Personalized Touch Microsoft Clarity this week introduced new customizable features: Drag and drop to rearrange cards on the dashboard; Hide cards to remove them temporarily from view; Choose which tab to display by default for cards with multiple tabs.
Audio Triton Digital U.S. Podcast Ranker for November SiriusXM Podcast Network held onto its position as the #1 Sales Network, with an average of 43.7 million downloads and 13.2 million listeners each week. Wondery retained its #2 spot with an average of 27.1 million downloads and 7.5 million listeners, followed by Audacy Podcast Network.
