Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9757 Articles

Search - May 14, 2024 Google Search introduces Web Filter for Text-Only results

Google today announced the rollout of a new search filter called "Web" designed to display only text-based links in search results. This addition mirrors existing filters for narrowing down results to images, videos, or news articles.

by Luis Rijo

Data - May 14, 2024 Google unveils new Gemini features at I/O 2024

Google today unveiled a suite of new features and functionalities for its large language model (LLM) Gemini at its annual developer conference, Google I/O 2024.

by Luis Rijo

Video - May 14, 2024 Get creative with Remixes and Auto-Captions: new features on YouTube

YouTube today introduced some exciting new features on YouTube Shorts that will take your viewing and content creation experience to the next level. Here's a breakdown of what's new.

by Luis Rijo

Social - May 12, 2024 Advertiser sues Reddit over alleged Click Fraud

A Virginia-based investment research firm, LevelFields, filed a lawsuit against social platform Reddit, alleging click fraud and a lack of transparency in ad measurement. This was yesterday reported by The Register.

by Luis Rijo

Data - May 12, 2024 Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data

Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.

by Luis Rijo

Video - May 12, 2024 Amazon ups the ante in Streaming TV Ads with Interactive and Shoppable Formats

Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.

by Luis Rijo

Data - May 12, 2024 GA4: Session Timeouts and Engaged Sessions explained

Session Timeouts and Engaged Sessions in GA4

Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.

by Luis Rijo

Data - May 12, 2024 German Data Protection Authorities issue first guidelines on AI and Privacy

On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.

by Luis Rijo