HBO to move out of Amazon Channels to gain a direct relationship with users
A direct relationship to users potentially means exclusive inventory and data for Xandr.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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PubMatic files for an IPO in Nasdaq with the ticker symbol PUBM
PubMatic was founded 14 years ago and is currently processing 134 billion ad impressions daily.
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eMarketer sees an "astronomical growth" this year in online grocery sales
There were 131 million digital grocery buyers in the US this year.
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Google introduces a self-service account linking to Ads Data Hub for Google Ads, CM, and DV360
Google says over 200 brands, agencies, and measurement partners use Ads Data Hub to analyze campaign data.
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LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads
LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.
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Google introduces auction insights into Google Ads' Report Editor
The auction insights report enables advertisers to compare performance with other advertisers who are participating in the same auctions.
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Socialbakers launches conversational AI chatbots
Conversational AI chatbots enable agents to focus on more complex, and personalized conversations.
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Experian buys Tapad for $280 million in cash
Tapad's forecasted revenue was $50 million for 2020. Tapad has a graph that includes includes digital ad IDs, clustered at the individual and/or household level.
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Google expands Nielsen mobile digital ad ratings (mDAR) measurement to more countries
Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications.
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Magnite launches Demand Manager Mobile, a unified auction for mobile apps
Demand Manager Mobile was build on the open-source Prebid SDK.
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IAB Europe releases a guide for programmatic Out Of Home (OOH) advertising
Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.
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Amazon launches Amazon DSP in the Netherlands
With Amazon DSP, advertisers are able to programmatically buy display and video ads both on and off Amazon.
