IAB Europe releases a guide for programmatic Out Of Home (OOH) advertising
Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Amazon launches Amazon DSP in the Netherlands
With Amazon DSP, advertisers are able to programmatically buy display and video ads both on and off Amazon.
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Amazon DSP introduces a beta for Fire TV ads
Fire TV ads are sponsored tiles that appear on the Fire TV home screen.
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MediaMath partners with Spaceback to bring social ads into programmatic
Spaceback Social Display formats are similar to Instagram, Facebook, Pinterest, Twitter, and LinkedIn ads.
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Criteo's revenue drops 11% in Q3 2020
Criteo is transforming its business into a Commerce Media Platform. The new solutions grew 43% year-over-year, and Retail Media grew close to 60% year-over-year.
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Google AdSense to show Vignette Ads on desktop
Vignette Ads to show on screens wider than 1000px.
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Amazon rolls out worldwide Prime Video signals in Audience Builder
Prime Video signals in Audience Builder helps advertisers to drive brand engagement from audiences streaming different movies or TV series.
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Amazon DSP introduces video completion targeting
Completion Rate is the percentage of video impressions that played to completion.
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Amazon introduces Deal Dimensions in reporting
Amazon this month introduced Deal Dimensions in the reporting of Amazon DSP.
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Amazon releases Amazon Advertising API
The Amazon Advertising API lets advertisers to take reports.
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OAAA creates a working group to establish standards for OOH in OpenRTB
The Out of Home Advertising Association (OAAA) this month has created a working group to establish standards for OOH in OpenRTB.
