TikTok to grow 75.2% this year in the UK reaching 8.5 million users
TikTok’s share of social network users in the UK will jump this year to 21.1%, up from 12.4% in 2019.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Apple to release iOS 14 tomorrow, but without the consent manager
Apple delayed the release of the compulsory consent manager to next year.
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Oracle stops selling third-party data in Europe, starting today
Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands.
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Performance planner now supports shopping campaigns
Advertisers can now plan their shopping campaigns on the Performance Planner.
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TAG certifies 112 companies for brand safety
Buyers need to have 100% of its monetizable transactions reviewed by one or more independent and validated Content Verification services.
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Facebook introduces brand safety controls for in-stream ad placements
Facebook recently announced that Facebook Watch reached 1.25 billion unique visitors per month.
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Google to label black-owned publishers in DV360’s Marketplace
Google is highlighting multicultural groups-owned publishers in DV360’s Marketplace so advertisers can support them with their ad spend.
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IAS rebrands Qualified Ads to Quality Impressions
Quality Impressions are viewable, by a real person, in a brand-safe and suitable environment - all within a campaign’s correct geographical parameters.
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AppsFlyer launches Xpend, a new cost aggregation product
Xpend is integrated with more than 60 APIs, including Facebook, Google, AppLovin, and recently added Twitter & Tencent Marketing Solutions.
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Prebid.js has how 5 years
Prebid.js has now over 20,000 live implementations, had over 650 engineering contributors, more than 250 approved bid adapters, and 13 user ID modules.
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Facebook introduces on-Facebook destination for Automotive Inventory Ads (AIA)
Facebook says that advertisers driving AIA campaigns to an on-Facebook ad destination are having a reduced cost-per-lead by 82%.
