Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now
eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year.
Amazon advertiser customers to secure 10% lower clearing prices.
On Amazon Advertising API, advertisers can filter results by advertiser IDs and specify a list of metrics from over 400 available.
The Media Rating Council (MRC) this month issued an update to its Invalid Traffic (IVT) Detection and Filtration Standards. MRC says the additions and revisions in these updated Standards are intended to modernize the Invalid Traffic Detection and Filtration Guidelines Addendum, originally issued by MRC in October 2015, to more
Google Ad Manager is the adserver normally used by publishers that sell ads programmatically or directly to advertisers.
DigiTrust was one of the IDs supported by the PubMatic Identity Hub. Other ids included The Trade Desk Unified ID, ID5, and LiveIntent.
Vibenomics today announced a partnership with Vistar Media. Vibenomics selected Vistar as their ad serving & programmatic software provider. Vistar Media is a provider of software for digital out-of-home (DOOH).
Apple’s consent manager in-app enforces the opt-in model for tracking – to allow the use of the IDFA.
Mixer is transitioning the gaming community to Facebook Gaming, in a broader initiative that Xbox and Facebook Gaming are embarking on.
According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.
Google says the Programmatic Access Library (PAL) helps programmers and distributors to monetize connected TV ads at scale while respecting the Ad Manager video publisher policies.
