Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
The IAB Tech Lab this week announced an upgrade to its Supply Chain API. The new Supply Chain Plus API tier delivers near real-time data to subscribers, boosting transparency, and streamlining efforts to combat ad fraud.
Features like Magic Editor, Photo Unblur, and the ever-useful Magic Eraser will be available for free to all Google Photos users, regardless of their device or subscription status.
The release of 16 new content categories aligns with TikTok's newly launched Inventory Filters, empowering brands to precisely target their advertising on the popular platform.
Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.
Snap Inc. will take a prominent stage at the upcoming IAB NewFronts on May 1, showcasing new advertising tools, content partnerships, and emphasizing the platform's unique qualities. The event will be held in-person in New York City and streamed live online.
Meta this week announced a significant leap in its artificial intelligence (AI) infrastructure. The next generation of its custom-designed Meta Training and Inference Accelerator (MTIA) chip promises to revolutionize the company's AI capabilities across its platforms.
PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.
