Google includes YouTube in Google Ads' attribution reports
On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Spotify introduces video ads in Spotify Ad Studio
Spotify this week introduced video ads in Spotify Ad Studio. According to Spotify, video ads are available in the US, UK, and Canada.
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Mark Zagorski, COO, leaves Rubicon Project
Rubicon Project this week announced that the President and Chief Operating Officer, Mark Zagorski, will leave Rubicon Project at the end of this month. Mark Zagorski resigned to pursue a new opportunity.
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SiriusXM buys Simplecast
SiriusXM this week announced the acquisition of Simplecast, a podcast management platform, created in 2013, that enables podcasters to publish, manage, and measure their content.
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European Commission opens 3 antitrust investigation cases against Apple
The European Commission is assessing Apple’s conduct in connection with Apple Pay, and if Apple’s rules for app developers on the distribution of apps via the App Store violate EU competition rules.
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WhatsApp introduces digital payments in Brasil
Facebook yesterday introduced digital payments in WhatsApp. Users in Brasil can now send money or do a purchase from a local business without leaving their chat.
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Google creates YouTube BrandConnect to mediate influencer marketing
Google today announced that it’s evolving FameBit by YouTube to YouTube Brand Connect, a platform for influencer marketing on YouTube.
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Demandbase buys Engagio to become the dominant B2B marketing platform
Demandbase today announced the acquisition of Engagio, a B2B account-based engagement platform.
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DoubleVerify detects a 161% increase year-over-year in fraudulent CTV traffic
DoubleVerify this month released stats for Ad Fraud in Connected TV (CTV) for the first quarter. Between January and April of 2020, DoubleVerify detected a 161% increase year-over-year in fraudulent CTV traffic.
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Deezer introduces Podcasts in Turkey
Deezer today announced it has launched podcasts in Turkey. Deezer says users in Turkey can now access their favorite podcasts in the dedicated “Shows” tab in the app.
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Criteo hires Sherry Smith to lead the Retail Media commercial team
Criteo today announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. Criteo says Sherry Smith will lead and oversee daily operations and strategy for Criteo’s Retail Media commercial team.
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Index Exchange launches IX Bridge, an Identity Solution for publishers
Index Exchange says IX Bridge provides a solution for publishers who can’t easily deploy identity solutions, such as the IX Wrapper Library or Identity Library.
