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Luis Rijo
Frankfurt, Germany
11010 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Snap to sell movie tickets within Snapchat app 1 min read

    Snap to sell movie tickets within Snapchat app

    Snap this week announced the launch of Atom Mini, where users can watch movie trailers, buy movie tickets and share movie plans with friends within the Snapchat app.

  • FreeWheel: Connected TV is now a mature platform 2 min read

    FreeWheel: Connected TV is now a mature platform

    “The results of FreeWheel’s latest Signature Insights report show that CTV is now a mature platform,” said David Dworin, Vice President, Advisory Services, FreeWheel.

  • Winston Churchill’s picture disappears from Google’s Knowledge Panels 1 min read

    Winston Churchill’s picture disappears from Google’s Knowledge Panels

    Yesterday users started to notice the image of Winston Churchill was not showing up in Google’s knowledge graph. The knowledge graph appear when users search for British prime ministers.

  • Ecommerce sales to jump 18% this year in the USA, eMarketer forecasts 1 min read

    Ecommerce sales to jump 18% this year in the USA, eMarketer forecasts

    eMarketer this month forecasted a jump of 18% this year for the total ecommerce sales in the USA. eMarketer says ecommerce sales will climb 18.0% to reach $709.78 billion this year, representing 14.5% of total US retail sales in 2020.

  • carwow data now available via Liveramp 2 min read

    carwow data now available via Liveramp

    Liveramp this week announced that carwow is now using Liveramp’s Safe Haven, where carwow will deliver a data solution to advertisers in the automotive industry.

  • DW’s documentary shows how Silicon Valley companies are deleting online content 1 min read

    DW’s documentary shows how Silicon Valley companies are deleting online content

    Deutsche Welle, the German public international broadcaster, today published on YouTube the documentary The cleaners – social media’s shadow industry.

  • Google starts using the link attributes rel=”sponsored” and rel=”ugc” for ranking 1 min read

    Google starts using the link attributes rel=”sponsored” and rel=”ugc” for ranking

    Google this month announced that it is starting to use rel=”sponsored” and rel=”ugc” for ranking purposes, along with rel=”nofollow”.

  • Time spent with OTT video content to surpass 62 minutes per day this year 1 min read

    Time spent with OTT video content to surpass 62 minutes per day this year

    eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019.

  • Google to add an OTT line item in DV360 1 min read

    Google to add an OTT line item in DV360

    Google this week announced a new line item type in DV360, in addition to the existing 5 line items types. The new line item type “OTT line item” is adapted for buying TV ads across screens, and it will be added this month in DV360.

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