Google creates a TV section in DV360’s Marketplace
Google today announced a new TV section in DV360’s Marketplace. In DV360’s Marketplace, advertisers can search publishers and inventory, now also for TV.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Deezer Introduces Podcasts in Israel
Deezer this week introduced podcasts to Israel. Podcasts are available in Israel in the podcast tab “Shows.”
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Understanding Programmatic DOOH
IAB Australia last week hosted a webinar about Digital Out of Home (DOOH). The webinar is open for non members and it explains the differences between programmatic DOOH and programmatic on other channels, like video and display. The slides are available here.
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Amazon launches Sponsored Display product targeting in Canada
Amazon this week launched Sponsored Display product targeting in Canada. Amazon merchants in Canada can now use Sponsored Display in Seller Central.
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Google to roll out Custom Bidding in DV360
Google this month announced the roll out of Custom Bidding in DV360. Custom Bidding enables advertisers to write custom scripts that define how much an impression is worth. The roll out will happen in the following weeks.
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TabMo’s DSP starts measuring incremental store visits in real-time
TabMo yesterday launched In-Store Impact, a new self-serve product that tracks incremental store visits in real-time. TabMo says the real-time footfall uplift data is tied directly to the advertising activity in TabMo’s demand side platform (DSP) Hawk.
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Substack introduces private newsletters
Substack today announced the introduction of Private Substacks, using a new “invite-only” mode.
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Deutsche Telekom to launch a smart speaker for 49.99 euros
Deutsche Telekom today announced the launch of a new Smart Speaker, that comes with Deutsche Telekom’s new voice assistant, and also with Amazon’s Alexa, as second voice assistant.
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OOH: DPAA to held the Canada Summit as a live zoom event
DPAA today announced that its third annual Canada Summit will be held as a live zoom event on Wednesday, July 15 at 11am ET.
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Swoot is now Podhero, an app trying to help podcasters get paid
Podhero was launched last week, on 4th of June, and the app has the mission to help podcast creators get paid. Subscribers pay $5.99 per month, and the subscription is divided and shared among the shows they choose to support.
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Hivestack is expanding to the UK, the 4th largest OOH market in the world
Hivestack this month hired Lee Cutter as Vice President of Sales and Will Brownsdon as Managing Director, to expand to the UK.
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Firefox goes full in on the VPN business, price starts at $2.99/month
Firefox last fall launched the Firefox Private Network browser extension beta for free, a VPN extension that protects users in public WiFi access points, and hides the Internet Protocol (IP) addresses.
