Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Audio - Apr 03, 2024 AudioGO enhances Podcast Advertising reporting with Player-Specific Insights

AudioGO, a leading podcast advertising platform, today announced the addition of Podcast Player Reporting to its suite of advanced analytics solutions.

by Luis Rijo

Video - Apr 03, 2024 Facebook rolls out updated Video Player, prioritizes short-form content

The update, meant to capitalize on the popularity of TikTok-style content, will initially arrive for users in the US and Canada before a global rollout later this year.

by Luis Rijo

Audio - Apr 03, 2024 Edison Research's report reveals significant growth in the U.S. podcast audience

Edison Research's annual Infinite Dial® report reveals that podcast listening continues to surge in the U.S., reaching record-breaking levels of engagement.

by Luis Rijo

Retail - Apr 03, 2024 PubMatic partners with Instacart to enhance CTV advertising with Retail Data

PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.

by Luis Rijo

Video - Apr 03, 2024 Gracenote simplifies U.S. FAST channel launch with expanded program

Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.

by Luis Rijo

Video - Apr 03, 2024 IAB NewFronts 2024 promises major announcements in Ad-Supported Streaming

The Interactive Advertising Bureau (IAB) today announced details for the 2024 IAB NewFronts, revealing innovative changes that highlight the burgeoning world of streaming and video advertising.

by Luis Rijo

Display - Apr 03, 2024 Microsoft Advertising transitions away from manual CPC to enhanced CPC

Microsoft Advertising announced today a major update to its native ad bidding process, transitioning away from manual cost-per-click (CPC) in favor of enhanced CPC (eCPC).

by Luis Rijo

Mixed Reality - Apr 03, 2024 Meta strengthens Age-Verification on Quest

The company is asking users of its Meta Quest 2 and Quest 3 headsets to re-enter their birthdates for account verification.

by Luis Rijo