The Trade Desk partners with ZALORA to offer ad attribution
ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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MediaMath reportedly actively looking for a buyer
MediaMath is exploring strategic options that include a debt restructuring, or a potential sale, Digiday yesterday reported.
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Google updates Display & Video 360 API v1
Google this week released an updated to the Display & Video 360 API v1. The update includes targeting capabilities, targetable entity management, and a new creative entity field lineItemIds.
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Facebook allows users to manage their content in a bulk way
Facebook this week announced that is launching a feature called Manage Activity, that enables users to archive or delete content from their feed.
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Google introduces support for Microsoft Advertising parallel tracking in Search Ads 360
Google last week announced the support for Microsoft Advertising parallel tracking within Search Ads 360. Microsoft Advertising parallel tracking will become mandatory on November 15, 2020.
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AdsWizz hires Anne Frisbie as SVP of Global Supply
AdsWizz today announced the addition of Anne Frisbie as Senior Vice President (SVP) of Global Supply.
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Centro to launch additional reporting features and support for Google Data Studio
Centro last month announced the launch of new reporting features, enabling brands and agencies to have more control of their campaigns across programmatic, direct, search, and social campaigns. Basis also announced that it will be connected with Google Data Studio.
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Google to support sellers.json in Google Ad Manager
Google last month announced that it will support sellers.json on May 28. Despite the announcement, Google does not have yet the file sellers.json available on the google.com domain.
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Google to change the TrueView name to YouTube in DV360
Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.
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Google updates DV360’s troubleshooter to tell advertisers the causes for impression loss
Google is being updating DV360’s troubleshooter on the last weeks. On the deal troubleshooter, advertisers can see why the deals are not spending, and see the specific reasons and quantifications for why impressions are lost.
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Verizon Media joins DPAA
DPAA last month announced that Verizon Media has joined the association. Verizon Media offers a digital media platform that advertisers and media owners plan, buy and scale digital media across screens.
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Google rolls out Discovery Ads globally
Google this week announced that since April, Discovery Ads are available to all advertisers globally. Discovery Ads are bought by advertisers on Google Ads. The Discovery Ads appear on YouTube, Discover, and Gmail.
