What is Amazon Attribution and how to enrol
By using Amazon Attribution, merchants can better understand the impact of cross-channel campaigns associated with the business goals.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
70% of Canadians are listening online audio
70% of Canadians are listening online audio; 37% of Canadians age 18 and older are monthly podcast listeners; 18% have listened to online audio in-car; 26% of those in Canada age 18+ own at least one smart speaker.
-
LinkedIn includes Flipboard, Microsoft News and MSN.com in the Audience Network
LinkedIn this month announced it is integrating more apps and publishers, including Flipboard, Microsoft News, and MSN.com, to enable advertisers to achieve up to 25% more reach and up to 9x more monthly touch points to LinkedIn members who are more active on the Audience Network.
-
Disney tests Nielsen’s Addressable TV Advertising solution
Nielsen last week announced that Disney Media Networks has joined Nielsen’s Addressable TV beta program.
-
Sonos launches Sonos Radio, an ad-supported streaming radio service
Sonos last week launched Sonos Radio, a free and ad-supported streaming radio service, in France, Italy, Germany, The Netherlands, Sweden, and New Zealand.
-
LinkedIn integrates IAS as default pre-bid in Campaign Manager
LinkedIn this month announced it has integrated Integral Ad Science as an additional layer of brand protection in Campaign Manager.
-
LinkedIn to launch Retargeting by Video Views & Lead Gen Forms
LinkedIn this month announced the launch of Retargeting by Video Views & Lead Gen Forms, a new way advertisers have to engage with LinkedIn users via the LinkedIn Audience Network.
-
Connected TV usage remains above pre-COVID-19 levels, Nielsen finds
Nielsen this week revealed that CTV (Connected TV) usage remains well above pre-COVID-19 levels. According to Nielsen, weekly time spent watching connected TVs in the USA grew along with overall media use, rising by over 1 billion hours as the weeks passed.
-
WPP partners with SuperAwesome to support brands on how to engage with kids
WPP last week announced a partnership with SuperAwesome. WPP says their clients will have access to the kidtech team at SuperAwesome and its kid-safe engagement platform and insights tools.
-
Digital ad spend to decrease 5.5% in Europe this year
IAB Europe this week released the forecasts for media spend in Europe, and IAB Europe expects a contraction of 5.5% in the digital ad spend for 2020.
-
The Trade Desk partners with ZALORA to offer ad attribution
ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.
-
MediaMath reportedly actively looking for a buyer
MediaMath is exploring strategic options that include a debt restructuring, or a potential sale, Digiday yesterday reported.
