Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
GroupM this week announced that will close 2019 with more than $50B in annual billings for the first time, according to COMvergence’s projections GroupM is WPP’s media investment group and has 3 agencies in the top five of global media agency networks based on billings. The number 2
Rubicon Project and Telaria today announced an agreement to combine in a stock-for-stock merger. Rubicon Project and Telaria are listed in the New York Stock Exchange: NYSE:RUBI and NYSE:TLRA. According to Rubicon Project, the merge of the 2 companies will create the world’s largest independent
Amazon this year, in October, launched a News app on Fire TV, and in Fire tablets. Amazon this month announced advertisers can buy ads on this app, by turn on the News genre in Amazon DSP. According to Amazon, Fire TV and Fire tablet owners are seeing the app appear
Scout24 yesterday announced the sale of AutoScout24 and Finanzcheck to Hellman & Friedman, an American private equity company. Hellman & Friedman is based in San Francisco, while Scout24 is listed in Frankfurt stock exchange, headquartered in Munich, and with operations in Berlin. AutoScout24 is one of the top 3 auto
Smart today announced the acquisition of the LiquidM DSP. Smart until now worked on the supply side only, but with this acquisition it will move also towards the buy side as well. According to Smart, LiquidM’s technology will be integrated into Smart’s technology stack. “Our industry currently faces
The Finnish social ads company Smartly.io is selling a majority stake to Providence Equity Partners. The announcement comes today from Providence Equity Partners, which is investing €200 million from funds.
Eyeota this week appointed the co-founder Kristina Prokop as chief executive officer (CEO). Kevin Tan, also co-founder, is stepping down from the role. According to Eyeota, Kevin Tan will remain on the board of directors of Eyeota. Kristina Prokop, the new Eyeota CEO, was previously Chief Customer Officer
Telefónica Deutschland, owner of the brand O2, this week announced that will start building a 5G network in 2020. Telefónica says the 5G expansion will start in the five largest German cities of Berlin, Hamburg, Munich, Cologne, and Frankfurt, and should be largely completed by the end of 2021 Telefónica
Telefónica Deutschland, owner of the brand O2, this week announced that will start building a 5G network in 2020. Telefónica says the 5G expansion will start in the five largest German cities of Berlin, Hamburg, Munich, Cologne and Frankfurt and should be largely completed by the end of 2021.
Tappx this week announced it has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch a Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution. According to Tappx, the Programmatic Server-Side Ad Insertion will programmatically insert contextually relevant OTT/
YouTube this year reached $1 billion in revenue globally from in-app subscriptions, since the app began monetizing in October 2015 through YouTube Red (renamed in 2018 to YouTube Premium), Sensor Tower Store Intelligence estimates. The United States has been responsible for the greatest share of the app’s lifetime
