Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9787 Articles

Video - Feb 24, 2024 Innovid announces granular ad performance measurement across DSPs and SSPs

Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).

by Luis Rijo

Data - Feb 24, 2024 Comscore unveils Local Market Cross-Platform Ad Measurement Solution

Comscore Campaign Ratings (CCR) now encompasses Top 100 Local Markets for Holistic Linear, Programmatic and In-flight Digital Optimization.

by Luis Rijo

Data - Feb 24, 2024 FTC fines Avast $16.5 Million and bans sale of browsing data for advertising

The Federal Trade Commission (FTC) has taken significant action against global software provider Avast, fining the company $16.5 million and banning them from selling user browsing data for advertising purposes.

by Luis Rijo

Data - Feb 24, 2024 25% of programmatic traffic fails validation, raising ad fraud concerns

The Q4 SupplyChain Object (SCO) Validation Report analyzes data from Q4 2023, highlighting the prevalence of invalid traffic (IVT) and the need for stricter validation measures.

by Luis Rijo

Video - Feb 24, 2024 CTV poised for Surge as market embraces programmatic buying

The study, titled "CTV, Targeting, and Sustainability - Europe 2023-2024," reveals key trends shaping the European digital media landscape, with a focus on CTV, targeting strategies, and sustainability efforts.

by Luis Rijo

Retail - Feb 24, 2024 Amazon Brand Stores get granular: new metrics offer deeper customer insights

Amazon Advertising this month unveiled a trio of new metrics designed to empower brands with a deeper understanding of their Brand Store performance.

by Luis Rijo

Audio - Feb 24, 2024 Amazon Ads expands Sponsored Brands to Include Audible Titles

Amazon Ads this week announced an expansion of its Sponsored Brands program, allowing vendors and publishers to advertise their Audible audiobooks alongside ebooks and print books in key markets.

by Luis Rijo

Search - Feb 24, 2024 Google Ads API unveils v16 with enhanced features and streamlined workflows

Google this week announced the release of version 16 (v16) of the Google Ads API, introducing a suite of new features designed to enhance campaign management capabilities and provide deeper campaign insights for developers.

by Luis Rijo