Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
YouTube this year reached $1 billion in revenue globally from in-app subscriptions, since the app began monetizing in October 2015 through YouTube Red (renamed in 2018 to YouTube Premium), Sensor Tower Store Intelligence estimates. The United States has been responsible for the greatest share of the app’s lifetime
Amobee today announced a new integration with Nielsen-generated demographics. For the first time, Nielsen-validated demographics (national TV panel) will be expanded across Gracenote’s smart TV viewing and ad exposure data (ACR technology), inclusive of connected TV viewing. According to Amobee, Nielsen is utilizing machine learning to compare
Apple Podcasts are since today available on Alexa-enabled Amazon devices in the United States, Amazon and Apple announced today. To make Apple Podcasts the preferred podcast provider with Alexa, users can set Apple Podcasts as the default podcast provider in the Alexa app. The option is available in Settings,
LinkedIn today released a study showing the emerging jobs in the UK for 2020. LinkedIn says the data shows that artificial intelligence and tech roles are among the UK’s fastest-growing jobs. The analysis is based on all LinkedIn members with a public profile that held a full-time
WordPress.com this month launched SFTP and PHPMyAdmin access on Business and eCommerce plans. This enables publishers using WordPress.com to upload custom themes and plugins directly to the website and manage the database.
Twitter this month launched a Marketing Calendar for 2020. In fact, there are 2 marketing calendars, one for the Middle East + North Africa (MENA), and another for the UK and Ireland. According to Twitter, the calendar helps advertisers to plan 2020 ahead, so they can advertise on the most-anticipated
Unsplash this month launched a new ad product for brands. Advertisers can share branded images on Unsplash that capture their brand goals, and the images then appear promoted in Unsplash feeds and under relevant searches. Luke Chesser, Co-founder & Head of Product of Unsplash, wrote that the branded images
AdColony, the in-app marketplace, yesterday announced it has joined the Advertising ID Consortium and integrated Liveramp’s IdentityLink. Matt Barash, AdColony’s head of strategy, on the announcement, said that “in an industry where cookies have been deprecated and consumers rightfully demand greater privacy, solutions are required that address
GumGum yesterday announced the preliminary rollout of a new In-Video ad unit. The In-Video ad unit is a non-disruptive alternative to pre-and mid-roll ads that have been made available to select partners through a pilot beta-test program. The beta-test will run through December,
DPAA yesterday announced that Blip joined the association. Blip is a -serve, pay-per- “blip” digital billboard advertising marketplace available in Canada, the US, and Mexico.
adsquare last month announced a partnership with Spatial.ai. The new partnership enables advertisers to make use of geosocial segments for more effective OOH planning and programmatic media buying in the US. According to adsquare, Spatial.ai organizes billions of location-based social media data points and translates these into
The tool helps advertisers understand how content performs on Pinterest. Pinterest Trends is still in beta, and it will be available over the coming weeks, on desktop, in the US.
