Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Deezer this week integrated non-music audio content from podcasts and radio. The podcasts are available in a new tab called “Shows”. Deezer says “Shows” is a new feature that can be found on the main tab bar and helps audio fans discover podcasts, radio, and specialized talk content. Deezer
Google this month announced that has included individual IDs for the individual Connected TV apps on DV360 reporting. Advertisers now know where they ran ads on Connected TV. The feature only supports the 7 connected TV app stores, that means Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, and
Google this month announced that by default when advertisers target a URL in DV360, the targeting will also include the corresponding mobile or connected TV app. According to Google, the only way to avoid the apps when targeting a URL is by changing the environment targeting, in this case excluding
MGID’s platform monthly audience reach has achieved 240 billion impressions in APAC, during the Q3, MGID today announced. The native ad platform received over 6000 new campaigns in Q3, including over 260 branded campaigns. MGID says that is now reaching 30% of the Internet Users in Asia-Pacific Region.
Cuebiq today announced a partnership with Targetspot to bring offline attribution capabilities to digital audio. The partnership will enable U.S. advertisers to measure whether a digital audio campaign was effective in driving traffic to brick-and-mortar locations and to identify and leverage actionable insights into the offline consumer
IRI today announced the integration of BDS Analytics’ cannabis dispensary data within IRI Liquid Data® technology platform. The integration will provide retailers and CPG manufacturers with a view of the legal cannabis industry. IRI says that clients subscribing have access to cannabis retail tracking data and insights available from medicinal
Google yesterday announced the introduction of Google Shopping Ads on YouTube. Google says is making YouTube more shoppable by introducing Shopping ads on the YouTube home feed and YouTube search results. According to Google, nearly two-thirds of shoppers say online video has given them ideas and inspiration for their
Google yesterday announced the introduction of sitelink extensions in TrueView for Action Ads in the coming months. Nicky Rettke, Director Product Manager YouTube Ads at Google, said sitelinks will make it easy for viewers to navigate to additional landing pages like holiday catalogs or the store hours. Google did a
IAB today named Rick Berger to the role of Vice President, Membership Engagement. IAB says Rick Berger will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs, and helping its member companies meet their business objectives. According to IAB, Rick Berger will report
Triton Digital and Nationaal Luister Onderzoek (NLO) today announced the upcoming launch of Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service. Triton Digital says the reports will provide a ranking of the Top Networks as well as Top Podcasts and Audio on Demand in
Roku today released the third quarter 2019 results. In the letter to shareholders, Roku said that the “monetized video ad impressions again more than doubled YoY.” According to Roku, The Roku Channel contributed to this growth as impressions within the channel are growing faster than the impressions within the overall
Google this month announced that TrueView for Action campaigns in DV360 are now also running on Google Video Partners, which means ads have more reach outside YouTube websites and apps. TrueView for Action campaigns are video performance, where an action is defined by a user that views at least 10
